The multi-brand store Nostalgie offers a premium collection of women's and men's clothing, footwear, and accessories to suit every taste. Featuring works by world-renowned brands and the latest fashion trends, Nostalgie traditionally values designer ingenuity and impeccable craftsmanship. The online store offers over 55 premium brands. The team's high level of service and attention to detail make every purchase at Nostalgie a special occasion.
Website: spazio.uaUkraine
August 2019 – May 2021
- Regularly attract new audiences to the site;
- Increase online store income;
- Regularly work with those who visit the website, social media pages and are regular offline customers;
- Create “brand advocates” who make regular purchases in the online store.
The multi-brand store "Nostalgie" doesn't have a separate website, but is located on spazio.ua. We set up two separate Facebook Pixels for the Nostalgie and Spazio brands, which separated purchases at the individual product level and sent them to the appropriate Pixel. This allowed us to track the effectiveness of each account and the value of conversions.
The core audience of a multi-brand online store values the quality of its products and the established images of its brands. We simultaneously focused on attracting cold traffic and simultaneously working with those who are part of the offline customer base and interact with the brand on social media.
During our work, we noticed that from their first visit to their first purchase, customers visit the site between 2 and 6 times. For new and regular visitors, we built a multi-tiered sales funnel by launching relevant offers for each audience segment. This allowed us to increase the number of site visits and the average session duration by 47,921 TP3T from the first visit to the purchase. The number of pages viewed per session increased by 51,161 TP3T.
Since targeted advertising isn't the primary source of sales on the website, we focused more on assisted conversions. To clarify, targeted advertising brings new visitors to the website and introduces them to brands and product offerings, while other sources complete the chain and drive sales.
We regularly worked to increase engagement on our Facebook business page and attract new audiences into our sales funnel. New subscriber growth increased by 41.55% (%).
In addition, we focused on attracting new users and engaging with existing visitors. The percentage of returning visitors to the "Nostalgie" section is 37.21% of the total.
Through regular audience engagement, we've built a loyal customer base whose revenue is 7.64 times higher than that of new users. Thus, a "warm" audience that regularly makes purchases on the site generates 7.64 times more revenue than new customers making their first purchase.
One of the project's unique features is that each visitor adds an average of 3-4 items to their cart per visit. To "catch up" with the user's selected items, we launched an advertising campaign with the "Catalog Product Promotion" objective. This increased the total purchase value from 1,22% to 945,39%.
The branded clothing niche is quite difficult to promote due to its high competition and high price segment.
The strategy should take into account the nuances of searching for new "cold" audiences and ongoing work with existing customer bases and those who have previously interacted with the online store and social media.
Regularly launching advertising campaigns featuring sales and new collections engages all audience segments and increases the number of targeted actions on the website. For e-commerce projects, it's recommended to launch dynamic advertising with product catalog promotions to increase the likelihood of purchase.
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Main works:
As a bonus you will receive:
*The price shown is for agency work and does not include the advertising budget. Web analytics system setup is completed within the first month of project development.
Main works:
As a bonus you will receive:
*The price shown is for agency work and does not include the advertising budget. Web analytics system setup is completed within the first month of project development.
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