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Contextual advertising from Google Adwords partners

- Average CPA for projects – 1,47$
- Advertising payback in 2 months
- We conduct free express audits of advertising accounts and websites for new project growth points.

Contextual advertising from Google Adwords partners

What is contextual advertising?

It is a flexible tool that allows you to solve various business problems, from increasing brand awareness to sales.

There are different types of contextual advertising:

  • - search
  • - media
  • - remarketing
  • — Google Shopping
  • — Performance Max
  • — video advertising on YouTube
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Additional services

  • Google Shopping
    Google Shopping
    Price: from 10,500 UAH

    One of the most effective sales growth tools for online stores

    Advantages:
    • A bright image of your product will attract the attention of buyers;
    • The cost of attracting an order is now 2-3 times lower than in regular search advertising campaigns;
    • Increase sales immediately (tens of orders per day);
    • The data is updated on a daily schedule, or as often as required.
    Read more
  • One-time Google Ads setup
    One-time Google Ads setup
    Price: from 12,500 UAH

    We'll set up and launch effective advertising campaigns within 3-5 days.

    Advantages:
    • Cheaper than the usual cost of setup and maintenance;
    • Creation of an advertising account (if necessary);
    • You continue to manage and optimize your campaigns yourself.
    More details
  • Advertising account audit
    Advertising account audit
    Price: from 8,400 UAH

    Identifying key growth points for your advertising effectiveness

    Advantages:
    • Evaluation of existing results across all advertising campaigns;
    • Definition of non-targeted and targeted search queries;
    • Identification of ineffective advertising campaigns;
    • Checking the text and graphic parts of advertisements;
    • Recommendations for improving ad performance.
    Read more
  • Video advertising on YouTube
    Video advertising on YouTube
    Price: from 12,500 UAH

    An effective way to increase brand awareness and strengthen your reputation

    Advantages:
    • Wide audience reach and constant communication with them, as 60% buyers watch video reviews before making a purchase decision;
    • Payment only for targeted actions – viewing an ad for 30 seconds or clicking on a link;
    • Low cost of advertising and high speed of creating advertising campaigns.
    Order
  • Promotion of online stores
    Promotion of online stores
    Price: from 32,600 UAH

    Generate traffic and sales from your website using digital tools.

    Advantages:
    • A full digital audit of your store to identify unprofitable online promotional activities;
    • Effective conversion rate increase tools specifically for online stores;
    • Attracting only target clients.
    Read more

Who needs contextual advertising?

The approach will differ for eCommerce projects and service website advertising; for companies with a strong brand name and for those just starting out.
We've supported projects across various industries and understand that each project is unique. Therefore, we won't provide a standard setup for you; we'll find the right fit for your needs.

If you need "warm" applications and prompt results

With the right advertising settings, you can attract targeted customers to your services/products, but you also need to understand that there may be some margin of error with regard to non-targeted customers;

If your product/service already has a formed demand and these requests are actually searched for

When launching advertising on Google, you need to understand that the user independently enters the queries that interest him, and therefore the frequency of these queries must not be small in order to achieve results;

An opportunity to "finish the deal" and re-engage those who abandoned their shopping carts and left the site

Using the remarketing tool, you can re-engage those who never placed an order.

If you've just launched a website and don't want to wait 3-4 months for it to be indexed

SEO is great, but it's a long-term strategy, and you shouldn't expect results within 1-2 weeks, as it's not as fast-acting as contextual advertising. Therefore, if you need orders "here and now," you can launch PPC alongside SEO.

6 reasons to choose Imaris

  • We are giving away 10,000 UAH

    When you order contextual advertising, we give you 10,000 UAH to your Google Ads account (new accounts only)

  • Google Partners

    We are an official Google Certified Partner, allowing you to test beta features of our advertising systems.

  • LT> 3 years

    90% satisfied customers who work with us and recommend us to others

  • We work under NDA

    Everything is official, all your data is under legal protection.

  • Payback in 2 months

    Before we start working together, we'll provide you with a results forecast so you understand what to expect from your advertising.

  • Analytics of any complexity

    Google Tag Manager, Enhanced E-commerce, Google Analytics, and Product Feed

250+ projects saw increased sales
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PPC Increased ROI by 243.2% for a dental equipment website in 2 years
  • Income growth:
    288%
  • Reduction of DRR:
    3.2 times
  • ROI Growth:
    243,2%
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PPC In just one year, we increased revenue by 44% for a sushi and pizza delivery website.
  • Decrease in CPO:
    49%
  • Income growth:
    44%
  • ROAS Growth:
    731%
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PPC 6.7x conversion growth in 1 year for a building materials manufacturer
  • Conversion growth:
    6.7 times
  • CPC reduction:
    1.7 times
  • CPA reduction:
    3.4 times

Cost of contextual advertising

Online stores

*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.

Increased brand awareness

*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.

Service websites, B2B, corporate websites

*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.

Is the ad already running?

Order an audit and receive recommendations for reducing costs

get an audit
Do you have technical specifications?

If you already have a ready-made technical specification for your project with all the necessary information, send it to us and we will evaluate the work.

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How will our work proceed?

1
Getting acquainted and filling out the brief
  • We discuss the project and identify the main objectives of your business that need to be addressed;
  • Completing a brief for a preliminary assessment;
  • Offline/online meeting to agree on project requirements + define key performance indicators;
  • Signing of the contract and making an advance payment of 100% to start work.
2
A dedicated team for your project
  • Business Development Manager – works on your project, knows all the specifics of your business, keeps you constantly informed of all project work, coordinates the work of specialists;
  • A contextual advertising specialist sets up and launches advertising, conducts preliminary analysis of competitors and your target audience, and prepares a strategy for further paid promotion;
  • WEB/BI analyst – conducts a full analysis of the market and your niche, analyzes the visibility of your competitors, identifies competitive advantages, and determines the effectiveness of advertising channels;
  • A designer knows how to make creatives attractive and convertible to achieve maximum results.
3
Project launch
  • We study your project;
  • We conduct product analysis;
  • We analyze the target audience;
  • We select the appropriate tools;
  • We develop a promotion strategy;
  • We analyze your website;
  • We provide a list of site recommendations to increase conversion;
  • We set up analytics or conduct an audit of existing ones;
  • We set up advertising campaigns in accordance with the drawn up plan.
4
Regular tasks after project launch
  • We analyze the launch results;
  • We make adjustments according to the results obtained;
  • We launch remarketing;
  • We train Google algorithms with the help of correctly configured conversions;
  • We collect the required number of conversions to launch intelligent strategies;
  • We're shifting advertising campaigns to intelligent bidding strategies based on your business goals.
5
Optimization and scaling
  • We regularly analyze the results;
  • We create new advertising campaigns;
  • We test the effectiveness of various tools;
  • We make adjustments taking into account the activities of competitors and seasonal demand;
  • Minimizing the cost of conversion;
  • We provide recommendations for budget changes;
  • We provide recommendations for connecting additional promotion channels.
6
Monthly report in dynamic form
  • Clear interface and synchronization with Google Analytics, and, if necessary, with other services (call tracking, etc.);
  • Possibility to control results 24/7;
  • Comparative histograms for visualization of results;
  • Distribution of traffic by source (which advertising campaign produced the best results);
  • The report contains all the necessary metrics to evaluate the effectiveness of our work.
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You often ask:
You don't really understand my topic, how will you write ads?

No one knows your niche better than you. We'll prepare ads according to all search engine rules and send them to you for approval.

What is contextual advertising?

Contextual advertising is ads shown to users based on their search queries. For Kyiv businesses, this is an opportunity to quickly attract customers searching for your product or service on Google using queries like "buy [service or product] Kyiv.".

Can you guarantee that I will get a certain number of sales?

We understand that you want to invest your money wisely and understand the results it will bring. During the first month, we test the feasibility of achieving your goals, and starting in the second month, we establish clear KPIs and implement them.

Can you guarantee that I will get a certain number of leads?

Yes, we can guarantee you specific results only if two conditions are met:
1. Conduct a test LCD during the first month of work in order to understand real indicators and behavioral factors;
2. Timely implementation of all recommendations for changes on the site and timely replenishment of budgets.

Can you guarantee that my ad will always be in first place in the special placement?

We don't recommend relying on ad position when evaluating advertising effectiveness. Placing an ad in the top spot in a special placement increases advertising budget costs by 25-30%, but doesn't result in a proportional increase in leads or sales.

I didn't find the answer to my question.

If you still haven't found the answer to your question, please submit a request on our website or email us at info@imaris.ua, and our manager will contact you shortly.

Order contextual advertising in Kyiv: a complete guide

Contextual advertising is like a modern tool in a professional marketer's toolbox: effective, convenient, and, when configured correctly, indispensable. In the rapidly growing business competition in Kyiv, finding clients is a task that requires a precise approach. Want to increase sales? Then let's explore how contextual advertising can become your ally.

What is contextual advertising?

Contextual advertising is a type of online advertising in which your ads are displayed to users based on their search queries, interests, or behavior. For example, if someone searches for "auto parts in Kyiv," they might see your offer directly in search results or on car-related websites.

Sounds simple, right? But it requires precise setup. You need to select keywords, allocate your budget wisely, and constantly monitor the results. This requires professional help.

How to order contextual advertising in Kyiv

Ordering contextual advertising is easy, but doing it right is an art. Here are the steps to help you avoid mistakes.

How to choose a PPC agency in Kyiv

Choosing an agency is the first and perhaps most important step. Their experience and skills determine how many clients will see your ads. Here's what to consider:

  • Portfolio and cases. A good agency always delivers results. Look at their successful examples.
  • Pricing transparency. You need to understand what you're paying for: strategy development, campaign setup, management, or analytics.
  • Local experience. The Kyiv market has its own unique characteristics. An agency with experience in your region knows how to attract local clients.
  • Technical support. Questions and problems can arise at any time. Make sure we're ready to help.

We recommend that you pay attention to the agency Imaris – experts who know how to get the most out of your budget and ensure stable sales growth.

The cost of contextual advertising in Kyiv

The cost of contextual advertising depends on many factors, from the volume of keywords to the level of competition in your niche. On average, the budget consists of two components:

  1. Costs of advertising itself (Google Ads, Meta Ads, etc.) This is payment for clicks, impressions, or conversions.
  2. Payment for agency services, which is engaged in setting up, analyzing and adjusting campaigns.

An approximate budget for Kyiv can range from $300 to $1000 per month for small businesses. However, more complex campaigns or highly competitive niches may require more.

Common mistakes when launching contextual advertising

Mistakes when launching contextual advertising can cost you not only money but also lost opportunities. Here are the main ones:

Incorrect targeting

Targeting is the foundation of any campaign. You don't want your ad for auto parts to be seen by people searching for toys, do you? Audience targeting must be precise: age, interests, geolocation—everything matters.

Neglect of analytics

Companies often forget to track results after launching a campaign. This is a huge mistake! Analytics allows you to understand which keywords are performing best, which ads are attracting more attention, and where budget adjustments are needed.

Ineffective ads

Boring and monotonous texts aren't suitable for contextual advertising. Your goal is to attract attention, generate interest, and encourage action. Use creative headlines, add unique offers, and emphasize the benefits.

Unoptimized landing pages

Imagine a customer clicking on your ad and being redirected to a website that doesn't offer anything of interest. This is a guaranteed way to lose money. The landing page should be clearly related to the ad and offer a solution to the customer's problem.

Contextual advertising in Kyiv is a powerful tool for attracting customers. However, its success depends on proper setup and ongoing optimization. Want your business to grow and attract new customers? Then contact professionals, such as an agency. Imaris. They know how to turn your advertising budget into successful sales.

So, are you ready to take the first step towards success?

 
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    Daria Babyanskaya,
    manager of the Imaris company
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