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Targeted advertising

- Average ROAS for projects – 6400%
- We conduct free audits of advertising accounts and websites for new project growth points.

Targeted advertising

What is targeted advertising?

Targeted advertising is paid advertising on social media. In Ukraine, social media is the third-largest source of traffic, behind only news and streaming services. Therefore, targeted advertising is one of the best tools for getting quick feedback on ads, researching the market, and establishing an emotional connection between your brand and your target audience.

 

Advertising placements:

  • — news feed on Instagram/Facebook
  • — Stories on Instagram/Facebook
  • — The "Interesting" section on Instagram
  • — The "Search" section on Facebook
  • — Facebook Messenger
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Additional services

  • Dynamic remarketing
    Dynamic remarketing
    Price: from 10,000 UAH

    The ability to show customers ads with products they were interested in on the site.

    Advantages:
    • Personalized ads featuring products that users have previously shown interest in;
    • Interacting with a warm audience;
    • Possibility to configure different scenarios depending on user behavior;
    More details
  • One-time Meta Ads setup
    One-time Meta Ads setup
    Price: from 12,500 UAH

    We'll set up and launch effective advertising campaigns within 3-5 days.

    Advantages:
    • Effective and efficient advertising campaigns;
    • Cheaper than the usual cost of setup and maintenance;
    • Creation of an advertising account (if necessary);
    • Creation of creatives for advertising posts;
    • You continue to manage and optimize your campaigns yourself.
    More details
  • Meta Ads Consulting
    Meta Ads Consulting
    Cost: from 1250 UAH/hour

    Professional advice, guidance, and support on any social media advertising related issues.

    Advantages:
    • Convenient format: online conference/by telephone;
    • Individual solutions for your project;
    • We'll tell you where exactly you're losing customers and how to increase your profits.
    Order
  • Meta Ads Ad Account Audit
    Meta Ads Ad Account Audit
    Price: from 8,400 UAH

    Identifying key growth points for your advertising effectiveness.

    Advantages:
    • Evaluation of traffic quality and the economic component of advertising campaigns;
    • Definition of non-targeted and targeted search queries;
    • Identification of ineffective advertising campaigns;
    • Checking the text and graphic parts of advertisements;
    • Recommendations for improving ad performance.
    More details
  • Promotion of online stores
    Promotion of online stores
    Price: from 32,600 UAH

    Generate traffic and sales from your website using digital tools.

    Advantages:
    • A full digital audit of your store to identify unprofitable online promotional activities;
    • Effective conversion rate increase tools specifically for online stores;
    • Attracting only target clients.
    More details

Who needs advertising on social networks?

The approach will differ for eCommerce projects and service website advertising; for companies with a strong brand name and for those just starting out.
We've supported projects across various industries and understand that each project is unique. Therefore, we won't provide a standard setup for you; we'll find the right fit for your needs.

If you've just launched a new product and need to generate demand

It's often difficult to immediately allocate a large amount of money for promotion in the early stages of a project's launch, so targeted advertising offers the opportunity to attract an audience with a small budget, thanks to the low entry barrier.

If you want to run ads only on those you have chosen yourself

We'll implement a well-designed, comprehensive strategy that will increase your company's orders and profits.

If your products are in spontaneous demand and can be ordered at first sight

We'll implement a well-designed, comprehensive strategy that will increase your company's orders and profits.

If you don't have a website, but need sales "here and now""

It is well suited for small businesses because it is not necessary to create a website.

6 reasons to choose Imaris

  • Meta Partners

    We are an official certified Meta Business Partner (Facebook) – we offer beta testing of advertising systems.

  • eCommerce specialization

    85% of our clients are online stores of various industries and sizes

  • LT> 3 years

    90% satisfied customers who work with us and recommend us to others

  • Analytics of any complexity

    Google Tag Manager, Enhanced E-commerce, Google Analytics, and Product Feed

  • We work under NDA

    Everything is official, all your data is under legal protection.

  • Payback in 2 months

    Before we start working together, we'll provide you with a results forecast so you understand what to expect from your advertising.

250+ projects saw their profits increase
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Target In 10 days, 370 leads at 0.6$ in complex medical topics
  • Number of leads:
    370
  • CPL:
    0,6$
  • Term:
    10 days
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Target 6.7x revenue growth for a multi-brand online clothing and footwear store
  • Income growth:
    6.7 times
  • Average check growth:
    144%
  • Growth of new followers on Facebook:
    44,5%
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Target In just one year, we increased Facebook advertising ROAS to 47.5 for a wedding fabrics website.
  • Facebook Advertising ROAS:
    47,5
  • Increase in new users:
    92%
  • Increase in the number of orders:
    27%

Cost of targeted advertising

Online stores

*The price shown is for agency work and does not include the advertising budget. Web analytics system setup is completed within the first month of project development.

Service websites, B2B, corporate websites

*The price shown is for agency work and does not include the advertising budget. Web analytics system setup is completed within the first month of project development.

Insta-shops

*The price shown is for agency work and does not include the advertising budget. Web analytics system setup is completed within the first month of project development.

Is the ad already running?

Order an audit and receive recommendations for reducing costs

get an audit
Is there a technical challenge?

If you already have a ready-made TS for your project with all the necessary information, send it to us and we will evaluate the work

send a file

How will our work proceed?

1
Getting acquainted and filling out the brief
  • We discuss the project and identify the main objectives of your business that need to be addressed;
  • Completing a brief for a preliminary assessment;
  • Offline/online meeting to agree on project requirements + define key performance indicators;
  • Conclusion of the contract and payment of 100% as an advance payment to start work.
2
A dedicated team for your project
  • Business Development Manager – works on your project, knows all the specifics of your business, keeps you constantly informed of all project work, coordinates the work of specialists;
  • Targeted Advertising Specialist – sets up and launches advertising, conducts preliminary analysis of competitors and your target audience, and prepares a strategy for further paid promotion;
  • WEB analyst – conducts a full analysis of the market and your niche, analyzes the visibility of your competitors, identifies competitive advantages, and determines the effectiveness of advertising channels;
  • A designer knows how to make creatives attractive and convertible to achieve maximum results.
3
Project launch
  • We study your project;
  • We conduct an analysis of the product and target audience;
  • We select suitable tools;
  • We analyze your website;
  • We provide a list of site recommendations to increase conversion;
  • We design user journeys (funnel);
  • We configure events on the website in accordance with the funnel;
  • Setting up Facebook pixel;
  • We create the necessary audiences to work with the funnel;
  • We create targeting personas (personas from the business’s target audience);
  • We create audience segments;
  • We design a communications strategy;
  • We design the structure of the account and advertising campaigns.
4
Regular tasks after project launch
  • We test creatives;
  • We test audiences;
  • We optimize advertising campaigns;
  • Scaling working relationships;
5
Monthly report in dynamic form
  • A clear interface and synchronization with Facebook Ads and Google Analytics, and, if necessary, with other services (call tracking, etc.);
  • Possibility to control results 24/7;
  • Comparative histograms for visualization of results;
  • Distribution of traffic by source (which advertising campaign produced the best results);
  • The report contains all the necessary metrics to evaluate the effectiveness of our work.
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Frequently Asked Questions
Why should I work with you instead of hiring a full-time employee?

By partnering with us, you gain a team of highly qualified specialists in various fields who work comprehensively on your project and, collectively, possess a level of competence significantly higher than that of a full-time specialist.

What are the guarantees of results?

We understand that you want to invest your money wisely and understand the results it will bring. During the first month, we test the feasibility of achieving your goals, and starting in the second month, we establish clear KPIs and implement them.

How often do I receive reports on the performance of my advertising campaigns?

Performance reports are provided monthly. If you want to see the numbers more frequently, you can always access your advertising account, where you can view the data in real time.

Can I make edits and control my advertising campaigns myself?

We understand that you want to be fully immersed in your project and have complete control over the work process. However, please keep in mind that too many approvals will only reduce our efficiency and increase our costs, as the specialist will need to spend twice as much time.

I need results by the first Sunday. Is this possible?

We, like you, are interested in seeing results as quickly as possible. Unfortunately, this is technically impossible. Facebook can moderate ads for 3 to 5 days, not to mention the need to test different audiences to achieve results. The fastest timeframe for seeing results is 1 month.

I didn't find the answer to my question.

If you still haven't found the answer to your question, please submit a request on our website or email us at info@imaris.ua, and our manager will contact you shortly.

Setting up targeted advertising on Facebook, Instagram, and TikTok in Ukraine

Targeted social media advertising is one of the most powerful tools for promoting your business online. By leveraging the power of Facebook, Instagram, and TikTok, you can effectively engage your target audience, increase conversions, and boost sales.

At Imaris We offer professional targeted advertising setup, achieving consistent results. Our campaigns deliver high ROI and allow you to accurately target your audience. We conduct free express audits of your advertising accounts and websites to identify new growth opportunities and optimize your advertising spend.

What is targeted advertising?

Targeted advertising is a type of advertising that allows you to display ads only to audiences that meet pre-defined criteria. Unlike standard advertising campaigns, targeted advertising targets users who are highly likely to be interested in your product or service.

The main advantage of targeted advertising is precision: you can customize your ads based on a variety of parameters, such as:

  • Age, gender, location
  • User interests and behavior
  • Social status and professional activity
  • Purchase history and interactions with your website or page

This allows you to make your advertising campaigns as effective as possible, increasing the likelihood that your offer will be seen by the people who are most likely to become your customers.

Social media platforms like Facebook, Instagram, and TikTok offer cutting-edge targeting tools, allowing you to fine-tune your ads to target different audience segments based on your goals.

How to set up targeted advertising

Setting up targeted advertising involves several stages, each of which is necessary to achieve the best results. At Imaris, we follow a proven methodology that begins with analysis and ends with campaign optimization for maximum impact.

  1. Target audience analysis
    The first step is understanding who exactly your target audience is. We analyze the current state of your advertising accounts, identify weaknesses, and study user behavior to fine-tune your targeting parameters.
  2. Creation of advertising materials
    For a successful campaign, it's important that your ads are visually appealing and convey a clear, understandable message. We develop creatives that align with your audience's interests and preferences, using vibrant images, videos, and engaging copy.
  3. Setting up targeting
    At this stage, we set the parameters for ad delivery. Platforms like Facebook, Instagram, and TikTok offer a wide range of settings, including geographic location, demographics, interests, and user behavior. Precise targeting allows you to reduce advertising costs and increase conversions.
  4. Launching and monitoring a campaign
    After setting up the ad, we launch the campaign and continuously monitor its performance. An important aspect is testing various ad variations to determine which creatives and targeting options perform best.
  5. Optimization and improvement of results
    Social media advertising requires constant optimization. We analyze statistics, adjust budgets, and modify creatives and targeting to achieve the best results. This allows us to reduce customer acquisition costs and improve the effectiveness of our advertising campaigns.

Benefits of setting up targeted advertising for business

Setting up targeted advertising on Facebook, Instagram, and TikTok offers several key benefits for businesses, making it an integral part of any online promotion strategy.

Accurate targeting of the target audience. The main advantage of targeted advertising is its high precision in audience selection. You can customize parameters so that your ad message is seen only by users who match your target segment. This allows you to reduce advertising costs and improve its effectiveness.

Increasing conversions. Targeted advertising not only attracts attention but also drives conversions. When your ads are seen by people already interested in your product, the likelihood that they will make a purchase or engage in other targeted activity significantly increases.

Low cost per click (CPC). Because advertising is targeted to a limited audience, the cost per acquisition (CPC) is significantly lower than with mass advertising campaigns. This makes targeted advertising one of the most profitable promotion methods.

Fast results. Unlike SEO Unlike other long-term promotion methods, targeted advertising delivers quick results. Within just a few days of launching a campaign, you can see an increase in traffic and your first leads.

Flexibility and control. Targeted advertising allows you to flexibly manage your budget and strategy. You can adjust your campaign to account for seasonal fluctuations or changes in your business goals. With detailed analytics, you'll always know how your money is being spent and what results your investments are delivering.

Mobile audience reach. On social media, especially Instagram and TikTok, the majority of users are on mobile devices. Targeted advertising allows you to effectively reach mobile audiences, who are the most active and responsive to advertising.

Setting up targeted advertising on Facebook, Instagram, and TikTok is a powerful tool for your business, helping you quickly reach the right audience and achieve tangible results. With us, you can increase your customer base, boost sales, and improve your brand's online visibility.

 
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    Daria Babyanskaya,
    manager of the Imaris company
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