In 10 days, 370 leads at 0.6$ in complex medical topics

About the project

A Ukrainian network of clinics located in major cities across Ukraine. Founded over 30 years ago.

Subject:

Medicine

Services:

Target

Region:

Dnepr, Kharkov, Sumy, Zaporizhia

Period for analysis:

29.05.20 - 09.06.20

Objectives and tasks:

- Increase your visibility on Instagram and Facebook
- Inform users about ongoing open days and attract the maximum number of requests in a short time
- Turn Facebook and Instagram into a source of website traffic
- Build a working funnel through the Facebook advertising account

Results for 10 days:

Number of leads: 370
CPL: 0,6$
Term: 10 days

Project Features:

It's a fairly competitive niche, and in this category, there are certain restrictions on advertising types, such as avoiding syringes, blood, and other content that could affect the health of the person viewing the ad.

How did we get this result?

We analyzed the market and competitors to gain an understanding of the client's clinic's position in the niche.
We conducted a search and segmentation of the target audience and created customer profiles.
We set up and launched advertising campaigns on Facebook and Instagram platforms.
We worked out the structure of advertising launches.
We analyzed the results and optimized targeted advertising based on them. We excluded ineffective ad groups and banners.

We worked on different audience segments, from the broadest and coldest audience to the warm audience that was on the site.

Attraction was based on the target audience's interests: Sexual Health or the Reproductive System, and look-alike audiences based on the site's client and lead base.

Individual audiences interacting with the Instagram account and Facebook page showed good results.

Different advertising campaign objectives were also tested:

«"Conversion," "Lead Generation." The on-site form performed best.

Thanks to a well-designed ad campaign, we generated 406 leads to the website form and 106 leads from the "lead generation" goal. The campaign ran for 10 days.

Learn more about social media advertising

Conclusion

The success of our Facebook and Instagram advertising campaigns was achieved through a well-designed ad launch and banner ad structure that specifically addressed the target audience's problem. We recommend always testing different audiences to identify the most effective ones.

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Cost of targeted advertising

Online stores

Main works:

Analysis of niche, competitors and target audience;
Development of an effective advertising strategy;
Classic remarketing;
Dynamic remarketing;
Development of creatives from 2 sets in 2 sizes (square and story);
Development of TS for developers to create a product feed;
Monthly dynamic report in Data Studio on KPIs.

As a bonus you will receive:

Setting up and installing Google Analytics and Facebook pixel systems;
Early access to testing beta functions of advertising systems;
Recommendations for increasing the conversion rate of website landing pages;
Recommendations for promotional offers;
A separate team for your project;
Quick advertising launch within 3 business days.

Price: from 12,500 UAH* Order

*The price shown is for agency work and does not include the advertising budget. Web analytics system setup is completed within the first month of project development.

Service websites, B2B, corporate websites

Main works:

Analysis of niche, competitors and target audience;
Development of an effective advertising strategy;
Classic remarketing;
Development of creatives from 2 sets in 2 sizes (square and story);
Monthly dynamic report in Data Studio on KPIs.

As a bonus you will receive:

Setting up and installing Google Analytics and Facebook pixel systems;
Early access to testing beta functions of advertising systems;
Recommendations for increasing the conversion rate of website landing pages;
Recommendations for promotional offers;
A separate team for your project;
Quick advertising launch within 3 business days.

Price: from 12,500 UAH* Order

*The price shown is for agency work and does not include the advertising budget. Web analytics system setup is completed within the first month of project development.

Results of promotion of other projects