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Dynamic remarketing

- One of the most effective sales tools for Facebook, which allows you to show customers ads with products they were previously interested in on the site.
We'll help you turn dynamic remarketing into a powerful tool for increasing sales and growing your business.

Dynamic remarketing
Why is it necessary to advertise a product catalog?

When a customer compares competitors' offers, there's a high chance they'll get distracted by something while comparing, and the reasons can range from cooking to caring for a child. Dynamic remarketing is essential to avoid this situation and focus the customer's attention specifically on your product and store, making them feel compelled to purchase it from you.

 

What might advertising look like on Facebook?

  • — Overlays (advertisements with a virtual price tag that can be updated automatically)
  • — Slideshow (a slideshow with different images of one product, which is displayed in dynamic advertising)
  • — Special offer (will redirect the clicking user to a landing page with a promo code)
  • — Categories (such collages are good to use for eCommerce projects based on division by brands, product types, and Google product categories)
  • — Fixed card (a convenient way to inform users about important brand news along with dynamic ads)
  • — Dynamic Instant Experience format (dynamic advertising and Instant Experience allow you to instantly load a landing page with a selection of products)
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Additional services
  • Targeted advertising
    Targeted advertising
    Price: from 12,500 UAH

    Paid advertising on social networks only for the audience you need

    Advantages:
    • Promotion of new products for which demand has not yet been formed;
    • The ability to run ads only on those you choose – detailed settings based on interests
    • Working with a "cold" audience;
    • The ability to launch advertising without a website and receive applications within a week
    Read more
  • Google Shopping
    Google Shopping
    Price: from 10,500 UAH

    One of the most effective sales growth tools for online stores

    Advantages:
    • A bright image of your product will attract the attention of buyers.
    • The cost of attracting an order is now 2-3 times lower than in conventional search advertising campaigns
    • Increase sales immediately (dozens of orders per day)
    • Data is updated according to schedule.
    More details
  • Meta Ads Consulting
    Meta Ads Consulting
    Cost: from 1250 UAH/hour

    Professional advice, guidance, and support on all aspects of social media advertising.

    Advantages:
    • Convenient format: online conference/by telephone
    • Custom solutions for your project
    • We'll tell you where exactly you're losing customers and how to increase your profits.
    Order
  • Meta Ads Ad Account Audit
    Meta Ads Ad Account Audit
    Price: from 8,400 UAH

    Identifying key growth points for your advertising effectiveness

    Advantages:
    • Evaluation of traffic quality and the economic component of advertising campaigns
    • Identifying non-targeted and targeted search queries
    • Identifying ineffective advertising campaigns
    • Checking the text and graphic parts of advertisements
    • Recommendations for improving ad performance
    More details
  • One-time Meta Ads setup
    One-time Meta Ads setup
    Price: from 12,500 UAH

    We'll set up and launch effective advertising campaigns within 3-5 days.

    Advantages:
    • Cheaper than the usual cost of setup and maintenance
    • Creating an advertising account (if necessary)
    • Setting up a pixel on your website, if you have one
    • Creating and aligning audiences with you
    • Creating creatives for advertising posts
    • You continue to manage and optimize your campaigns yourself.
    More details
  • Promotion of online stores
    Promotion of online stores
    Price: from 32,600 UAH

    Generate traffic and sales from your website using digital tools.

    Advantages:
    • A full digital audit of your store to identify unprofitable online marketing efforts
    • Effective conversion boosting tools specifically for online stores
    • Attracting only targeted clients
    Read more
Benefits of Dynamic Remarketing

Dynamic remarketing is especially effective on platforms like Google Ads, where you can integrate product feeds and set up automated display algorithms.

Ad personalization

Dynamic remarketing uses user activity data (such as products or services viewed) to display personalized ads. This increases the likelihood of conversion because the ads are tailored to the customer's specific interests.

Increasing the likelihood of user return

Reminding visitors of products or services they've viewed encourages them to return to your site and complete their purchase, especially if they didn't initially complete the desired action.

Budget efficiency

Because ads are shown only to interested users, impression costs are reduced and conversions become more targeted.

Scalability

Suitable for online stores or websites with a large product range, automation allows you to tailor ads to specific categories or products without manual management.

Increasing engagement

Personalized ads attract more attention, which increases the chances of engagement and improves brand image.

Analytics and optimization

Dynamic remarketing provides data on which products or ads are performing best, allowing you to optimize your campaigns.

Why should you order dynamic advertising from Imaris?
  • Professional approach and experience

    We specialize in creating effective dynamic remarketing campaigns and have extensive experience working with clients across a variety of industries. Our team thoroughly analyzes your business and target audience to ensure your advertising is as personalized and effective as possible.

  • Turnkey setup

    We handle the full cycle of work—from data analysis to campaign launch and subsequent optimization. You won't have to navigate complex setups: we'll create data feeds, connect analytics systems, and handle technical integration.

  • Individual approach

    We understand that every company is unique, so we create personalized remarketing strategies. Your ads will not only look beautiful but also be tailored to your audience's interests.

  • Transparency and analytics

    You'll always know how your advertising campaigns are performing. We provide detailed reports and explain their meaning so you can evaluate the effectiveness of your investments.

  • Maximum conversion and budget optimization

    Our specialists will configure campaigns to minimize costs from irrelevant impressions and maximize revenue from customers who have already shown interest in your products or services.

  • Launch speed

    We understand the value of your time and are ready to get started quickly. We can launch your campaign quickly, without sacrificing quality.

250+ projects saw increased sales
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PPC Increased conversions by 109% in a B2B project using Performance Max
  • Conversion growth:
    109%
  • Growth of new site users:
    37%
  • CPC Reduction:
    44%
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PPC Increased ROI by 243.2% for a dental equipment website in 2 years
  • Income growth:
    288%
  • Reduction of DRR:
    3.2 times
  • ROI Growth:
    243,2%
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PPC 6.7x conversion growth in 1 year for a building materials manufacturer
  • Conversion growth:
    6.7 times
  • CPC reduction:
    1.7 times
  • CPA reduction:
    3.4 times
Reviews
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Integrated promotion
user-photo
Ekaterina Solodkaya

Director of the wedding salon "Fashion Bride""

Significantly increased sales with SEO, PPC, and SMM
Cost of dynamic remarketing
Basic package

*The price is for agency work, excluding the media budget.

Standard package

*The price is for agency work, excluding the media budget.

Is the ad already running?

Order an audit and receive recommendations for reducing costs

get an audit
Is there a technical challenge?

If you already have a ready-made TS for your project with all the necessary information, send it to us and we will evaluate the work

send a file
How will our work proceed?
1
Getting acquainted and filling out the brief
  • We discuss the project and identify the main objectives of your business that need to be addressed;
  • Completing a brief for a preliminary assessment;
  • Offline/online meeting to agree on project requirements + define key performance indicators;
  • Signing of the contract and making an advance payment of 100% to start work.
2
A dedicated team for your project
  • Business Development Manager – works on your project, knows all the specifics of your business, keeps you constantly informed of all project work, coordinates the work of specialists;
  • Advertising specialist – sets up and launches advertising, conducts preliminary analysis of competitors and your target audience, and prepares a strategy for further paid promotion;
  • WEB/BI analyst – conducts a full analysis of the market and your niche, analyzes the visibility of your competitors, identifies competitive advantages, and determines the effectiveness of advertising channels;
  • A designer knows how to make creatives attractive and convertible to achieve maximum results.
3
Project launch
  • We are studying your project
  • We are conducting a product analysis
  • Analyzing the target audience
  • Selecting the appropriate tools
  • We are developing a promotion strategy
  • We analyze your website
  • We provide a list of website recommendations to increase conversion.
  • We set up analytics or conduct an audit of existing ones
  • We set up advertising campaigns in accordance with the drawn up plan
4
Report in dynamic form
  • A clear interface and synchronization with Google Analytics, and, if necessary, with other services (call tracking, etc.)
  • Ability to monitor results 24/7
  • Comparative histograms to visualize results
  • Distribution of traffic by source (which advertising campaign produced the best results)
  • The report contains all the necessary metrics to evaluate the effectiveness of our work.
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Frequently Asked Questions
What is dynamic remarketing?

Dynamic remarketing is a type of advertising that displays personalized ads to users who have previously visited your website or app. These ads contain information about products or services the user has previously shown interest in.

How is dynamic remarketing different from regular remarketing?

While regular remarketing displays generic ads, dynamic remarketing uses data about user activity on your site (products viewed, items added to cart but not purchased) to create personalized offers.

Who is dynamic remarketing suitable for?

It is perfect for:
Online stores with a wide range of products.
Services that provide services (for example, tourism or rentals).
A B2B company where the customer decision-making cycle is quite long.

Which platforms support dynamic remarketing?

Main platforms:
Google Ads
Facebook and Instagram (via Meta Ads Manager)
Criteo and other specialized advertising networks.

Do I need a website to use dynamic remarketing?

Yes, a website or app is necessary because it collects data about user actions (via pixels, tags, or other technologies).

What is a product feed and why is it needed?

A product feed is a file containing information about your products or services (names, prices, images, links). This file is used to automatically create dynamic ads.

How is the remarketing code installed?

A remarketing code (pixel) is added to all pages of your website. It tracks user actions and transmits data to display personalized ads.

What budgets are needed for dynamic remarketing?

Minimum budgets depend on the platform and the level of competition in your niche. We recommend starting with a test budget and adjusting it based on campaign performance.

How effective is dynamic remarketing?

This is one of the most effective forms of advertising. It allows you to recapture up to 20-30 users who have left your site and increase conversions through personalization.

How is the success of dynamic remarketing measured?

Success is measured by key metrics:
CTR (click-through rate).
Conversions (purchases, applications).
ROI (return on investment).
CPA (cost per action).

Can I set up dynamic remarketing myself?

Theoretically, yes, if you have experience working with advertising platforms and analytics tools. However, for maximum effectiveness, it's best to entrust the setup to professionals.

What mistakes are common when setting up dynamic remarketing?

Incorrect remarketing pixel configuration.
Errors in the product feed (incomplete or incorrect data).
Lack of audience segmentation.
The creative is too general and does not correspond to the interests of users.

How quickly can I see results?

Results typically become visible within the first two weeks of launch as the system collects data and optimizes the campaign.

I didn't find the answer to my question.

If you still haven't found the answer to your question, please submit a request on our website or email us at info@imaris.ua, and our manager will contact you shortly.

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    Daria Babyanskaya,
    manager of the Imaris company
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