Setting up Google Shopping

- 30+ online stores have been set up with Google Shopping
- Average cost of attracting an order <1.47<br /> - Average return on investment >3 289%

fill out the brief get an audit

What is Google Shopping?

Google Shopping is a new type of advertising campaign for online stores, delivering significantly more sales than traditional search campaigns. By leveraging advanced Google Shopping, Smart Google Shopping, and Dynamic Remarketing campaigns, you can increase your transaction volume while improving your return on investment.

Advertising placements:

— above the search results
- in the upper right part of the search results

Additional services

Google Ads Advertising
Google Ads Advertising
Price: from 12,500 UAH

Paid Google Advertising for Rapid Sales Growth
Advantages:
- Promotion of products with already established demand;
- Rapid traffic growth, lead generation and increased brand awareness;
- Working with a "warm" audience;
- You don't need to wait for your site to be indexed before users can see it.
Read more
One-time Google Ads setup
One-time Google Ads setup
Price: from 12,500 UAH

We'll set up and launch effective advertising campaigns within 3-5 days.
Advantages:
- Cheaper than the usual cost of setup and maintenance.
- Creation of an advertising account (if necessary);
- Setting up a pixel on your website, if you have one;
- Creating and coordinating audiences with you;
- Creation of creatives for advertising posts;
- You continue to manage and optimize your campaigns yourself.
More details
Google Ads Account Audit
Google Ads Account Audit
Price: from 8,400 UAH

Identifying key growth points for your advertising effectiveness
Advantages:
- Evaluation of existing results across all advertising campaigns;
- Identification of non-targeted and targeted search queries;
- Identification of ineffective advertising campaigns;
- Checking the text and graphic parts of advertisements;
- Recommendations for improving ad performance.
Read more
Video advertising on YouTube
Video advertising on YouTube
Price: from 12,500 UAH

An effective way to increase brand awareness and strengthen your reputation
Advantages:
- Wide coverage - wide coverage of the audience and constant communication with it, since 60% buyers watch video reviews of the audience and a constant connection with it before making a purchase decision, as 60% buyers watch video reviews before making purchase decisions
- Payment only for targeted actions – viewing an ad for 30 seconds or clicking on a link;
- Low cost of advertising and high speed of creating advertising campaigns.
Order
Promotion of online stores
Promotion of online stores
Price: from 32,600 UAH

Generate traffic and sales from your website using digital tools.
Advantages:
- A full digital audit of your store to identify unprofitable online promotional activities;
- Effective conversion rate increase tools specifically for online stores;
- Attracting only target clients.
Read more

Benefits of Google Shopping

An additional benefit is that Google will only show product ads with photos and prices when a user's search query matches the information in the feed. This ensures that your ads reach the right target audience searching for specific products through Google search.

1) A bright, beautiful image of your product attracts the attention of buyers

2) The cost of attracting an order is now 2-3 times lower than in regular search advertising campaigns

3) Data is updated on a daily schedule, or as often as you require.

Why should you work with us?

eCommerce specialization

We specialize in eCommerce promotion of online stores, selecting tools based on your KPIs
ROMI > 3 289%

Average return on investment > 3,289%
Fast sales

The ability to order Google Shopping services, from site requirements, feed generation, SSL installation to dynamic reporting in Google Data Studio
CPO < 1,47 $

Average transaction (order) value <1,47 $
Without % from sales

Fixed cost of services without % from sales
Analytics of any complexity

Google Tag Manager, Enhanced E-commerce, Google Analytics, and Product Feed

250+ projects saw their profits increase

PPC How Performance Max took my Google Ads account to the next level

Transaction growth:
93,7%
Income growth:
180,5%
Growth of transaction coefficients:
117%

PPC Increased conversions by 109% in a B2B project using Performance Max

Conversion growth:
109%
Growth of new site users:
37%
CPC Reduction:
44%

PPC 6.7x conversion growth in 1 year for a building materials manufacturer

Conversion growth:
6.7 times
CPC reduction:
1.7 times
CPA reduction:
3.4 times

view portfolio

Reviews

Integrated promotion

Andrey Samoilov

Director of the online store of tourist equipment "Mandrivnik""

Over 1.5 years, traffic increased by 700 thousand new users, the sales price was 2.7$, and the ROI was 492%

Integrated promotion

Vitaly Ilnitsky

co-founder of the sanitary equipment company Solaris

In 1 year, the online store's income increased by 76%, and the number of sales doubled with the help of SEO and PPC

SEO

Valery

owner of the wholesale online store "Vostok Optic""

In 1.5 years, we significantly increased traffic and reached the TOP-10 for more than 70% queries.

all reviews

Google Shopping Cost

All-inclusive package"
Price: from 13,400 UAH* order

For sites on Prom.ua
Price: from 10,500 UAH* order

One-time Google Shopping setup
Price: from 10,500 UAH* order

Do you already have Google Shopping set up and running?

Order an audit and receive recommendations for reducing costs

get an audit

Do you have technical specifications?

If you already have a ready-made technical specification for your project with all the necessary information, send it to us and we will evaluate the work.

send a file

How will our work proceed?

1 Getting acquainted and filling out the brief

We discuss the project and identify the main objectives of your business that need to be addressed;
Completing a brief for a preliminary assessment;
Offline/online meeting to agree on project requirements + define key performance indicators;
Signing of the contract and making an advance payment of 100% to start work.

fill out the brief

2 A dedicated team for your project

Business Development Manager – works on your project, knows all the specifics of your business, keeps you constantly informed of all project work, coordinates the work of specialists;
A contextual advertising specialist sets up and launches advertising, conducts preliminary analysis of competitors and your target audience, and prepares a strategy for further paid promotion;
WEB/BI analyst – conducts a full analysis of the market and your niche, analyzes the visibility of your competitors, identifies competitive advantages, and determines the effectiveness of advertising channels;
A designer knows how to make creatives attractive and convertible to achieve maximum results.

3 Preparing your website

We submit site requirements for moderation to Merchant Center;
We provide technical specifications for the formation of a feed* with products;
Upload your feed to Merchant Center for moderation;
If errors are detected, we discuss the details with Google technical support to make adjustments to the site or feed.
*If you don't have programmers, we'll create the feed ourselves - programming services are priced separately. As practice shows, successful setup of Google Shopping ads often depends on the correct feed creation.

4 Setting up Merchant Center

This is an electronic product consolidation system that simultaneously imports products from website data and exports them to Google Ads for further advertising with individual settings for advertising in a completely new Google product - the Google Shopping marketplace.
Register a Merchant Center account;
Website verification for Merchant Center;
Adding a product feed, setting up a download schedule;
Adding feed conversion rules;
Customizing ad design: colors, logo;
Submitting for moderation and receiving approval.

5 Steps to create and configure a Shopping campaign in Google Ads:

Setting up a connection between Google Ads and Merchant Center;
We create a Shopping campaign, segment by products/product groups, select Targeting and set the price per click;
After receiving conversions, we create a Smart Shopping campaign that uses machine learning to automate bidding and optimize cost per conversion - training Google Shopping

6 Monthly report in dynamic form

Clear interface and synchronization with Google Analytics, and, if necessary, with other services (call tracking, etc.);
Possibility to control results 24/7;
Comparative histograms for visualization of results;
Distribution of traffic by source (which advertising campaign produced the best results).
The report contains all the necessary metrics to evaluate the effectiveness of our work.

You often ask:

What is the cost per click on Google Shopping?: When we launched in 2018, the cost per click was 0.01 UAH. Now it's growing rapidly, and in some niches, it's already higher than search results.

How many products should Moeno advertise?: From 1 and more

Is Google Shopping possible for a service website?: Yes, this is possible and we have experience working with such projects.

Can you guarantee that my ad will always be in first place in the special placement?: We don't recommend relying on ad position when evaluating advertising effectiveness. Placing an ad in the top spot in a featured location increases advertising budget costs by 25-30%, but doesn't result in a proportional increase in leads or sales.

I didn't find the answer to my question.: If you still haven't found the answer to your question, please submit a request on our website or email us at info@imaris.ua, and our manager will contact you shortly.

Daria Babyanskaya,
manager of the Imaris company

To contact us