The Sofia residential complex is a leading developer of new buildings in Kyiv, renowned for its high-quality housing and unique approach to residential development in Sofiivska Borshahivka. The residential portfolio offers a variety of apartment options, from one-bedroom to multi-level apartments, satisfying even the most discerning buyers.
Website: sofiya.ua- Increase website visibility;
- Increase traffic from the Google Organic channel;
- Increase the number of conversions from organic search.
Comparatively high competition from major aggregators providing real estate information forced us to take a step that is relatively rare among developer websites: creating listing pages for all properties currently for sale.
Stage 1 - Creating listing pages and collecting semantic core
As stated above (in the «project features» section), we started the work with creating listing pages - an example is given below.
Next, during the website optimization phase, a semantic core was compiled. The following tools were used for this task: KeywordPlanner, Ahrefs, and Semrush. These tools were used to identify the keywords and phrases most relevant to the client's business.
Stage 2 – Analysis of Main Competitors
Next, we analyzed the main competitors occupying the top positions in search results. We used tools like Ahrefs, Semrush, and Dataforseo. This competitor analysis helped us identify the strategies they use to achieve high search rankings. These initial steps allowed us to better understand the market and competitive landscape, which formed the basis for further website optimization efforts.
Stage 3 – Technical audit of the site
This audit is the foundation for successful website optimization. In this case, the following basic tasks were performed using the Screaming Frog tool:
These basic technical optimizations helped eliminate errors that could negatively impact search engine rankings and create a more optimal structure for a better user experience.
Stage 4 – Developing a link building strategy for the website
Based on data from a competitor link profile audit, a strategy for building high-quality backlinks was developed to improve the client's website ranking. This is an important step in search engine optimization, as high-quality backlinks help increase a website's authority in the eyes of search engines.
Within the framework of this strategy, the following steps were identified:
This strategy helped build high-quality backlinks, which ultimately helped strengthen the client's website's ranking in search results.
The images show an increase in organic traffic and a dynamic increase in the number of keywords for which the site ranks. These positive changes in organic traffic and the expansion of the number of keywords for which the site appears in search results indicate the successful implementation of the site optimization strategy and the increase in high-quality backlinks.
This growth means increased visibility of the site in search engines and, consequently, an increase in potential traffic and customer base.
Growth of organic traffic
Word count growth chart from Ahrefs
Organic traffic growth chart from Ahrefs
Dynamics of changes in keyword positions
As a result of the work performed, organic traffic to the client's website has increased. A dynamic increase in the number of keywords for which the site ranks successfully in search engines has also been noted.
These positive changes indicate that the website optimization and link management strategy was effective. The client saw improved visibility in search results, which helped attract more target audiences and potential customers.
Consequently, the work done to optimize the website has impacted its success in search engines and, as a result, the growth of the client's business.
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Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
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