Transaction growth of more than 60% in the 2nd month of work for the optics website

About the project

vostok-optics.com is a wholesale supplier of spectacle frames, lenses, cases, and accessories. Our products comply with the international quality standard ISO 9001:2000 and the international directive 93/42/ECC, and are certified as state-registered manufacturers in Ukraine.

Website: vostok-optics.com Read the review

Subject:

Services:

Region:

Ukraine

Period for analysis:

1.05. 2019 – 31.05. 2020

Objectives and tasks:

- Increase the visibility of the site in the Google search engine;
- Growth of organic traffic;
- Increase in the number of conversions from organic search.

Results for the year:

Traffic growth: 80,9%
Transaction growth in the 2nd month: 60%
Over 70% requests in: TOP 10

Project Features:

The company's activities are more focused on b2b, so the main priority was on requests with the prefix "wholesale".

Start of work

The following months were selected for the analysis of the results: May 2019 and May 2020.

The graph below shows the initial data for May 2019, showing that search traffic was 925 visitors per month.

Work carried out

Before any work on the website, a competitor analysis was conducted and a semantic core was compiled. The following analysis tools were used:

Ahrefs
Serpstat
Similarweb

Using the data obtained, a budget allocation strategy was formed for the effective development of the client's website.

The first stage of website promotion began with a technical audit. Netpeak Spider was used for this purpose. It helped develop a work plan to improve the quality of internal optimization and eliminate errors.

The following types of work were carried out:

Competitor and niche analysis;
A specialist's introductory analysis of the site;
Collection of semantics;
Grouping of semantics;
Analysis of text content for uniqueness;
Analysis of the text content of competitors’ websites (keyword density, text volume, structure of subheadings H1-H6;
Preparation of technical specifications for copywriters to write SEO texts;
Connection and configuration of Google Search Console, Google Analytics, GTM tools;
Setting up goals in Google Analytics;
Preparing technical specifications for developers on the correct transition of pages to the secure HTTPS protocol;
Checking the implementation of 301 redirect http -> https on all pages;
Implementation of correct structure and internal linking;
Creating a mindmap with growth points (new landing pages and keyword groups);
Setting up technical specifications for the implementation of new landing pages and necessary additional value blocks (development of commercial factors);
Analysis of external links of competitor sites;
Drawing up a link promotion strategy.

After the audit, technical specifications were drawn up for the developers.
In parallel, based on the data received from the client, work was carried out to assemble a semantic core. For this, the following was used:

Data from Serptatr
Ahrefs

Since we consider Google to be the primary search engine when promoting a website, data from these services covers the maximum pool of queries.

Learn more about SEO

The results of the work were already visible in the 2nd month.

We reached the top 10 for 70% queries. The results are shown below.

Also, with the help of other services, we are seeing an increase in the visibility of the number of search queries relevant to the site.

Data on the number of relevant queries according to Serpstat (Figure A)

Increased visibility for keywords in the 2nd month of work (Figure B)

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Cost of SEO promotion

Small and medium-sized businesses

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (building up the profile with links);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive:

Setting up and installing Google Analytics;
Increasing the conversion rate of website landing pages;
A separate team for your project;
Project launch within 3 working days;
Increase in positions for key queries;
Increased traffic and reduced customer acquisition costs.

Price: from 12,500 UAH* Order

*The price is for agency work, excluding the media budget.

Online stores

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (link profile building);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive:

Setting up and installing Google Analytics;
Increasing the conversion rate of website landing pages;
A separate team for your project;
Project launch within 3 working days;
Increase in positions for key queries;
Increased traffic and reduced customer acquisition costs.

Price: from 12,500 UAH* Order

*The price is for agency work, excluding the media budget.

English-language projects

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (link profile building);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive: