In 3 months, traffic increased 3 times for the site on Khoroshop

About the project

MultiSport is an online sports equipment store. The store has two brick-and-mortar locations in Kharkiv. The chain has been in business since 1998 and offers a wide selection of winter sports products, as well as sportswear and roller skates.

Website: multisport.net.ua

Subject:

Services:

Region:

Ukraine

Period for analysis:

01.11.2020 — 31.01.2021

Objectives and tasks:

- Increase website visibility in the shortest possible time;
- Increase traffic from the Google Organic channel;
- Increase the number of conversions from organic search.

Results for 3 months:

Traffic growth: 220%
Increase in queries by 191 words: TOP 3
Increase in queries by 92 words: TOP 10

Project Features:

The project came to us shortly before the start of its season. Since the store specializes in winter sports goods, the main seasonal peak occurs in late fall and winter. The challenge was that promoting a seasonal business needs to be done before the season begins, that is, three to four months before active sales begin. This way, you can be sure of good results. We faced the challenge of promoting a project that was practically in its prime. But despite all this, we managed to achieve good results.

Work carried out

The initial stage began with collecting the semantics of priority sections. The following were used to assemble the core:

KeywordPlanner;
Ahrefs;
Serpstat.

In parallel with the collection of semantics, a technical audit was conducted, which allowed us to develop a further work plan for eliminating errors.

During the audit, many parameters were checked, among which the following points can be highlighted:

broken links;
duplicate meta tags;
duplicate content;
redirect chains;
mixed content pages;
duplicate headings h;
missing meta tags.

Thus, the main plan of technical work was:

Correction of a large number of duplicate meta tags;
Connection and configuration of Google Search Console, Google Analytics, GTM tools;
Implementation of correct structure and internal linking;
Removing a large number of "junk" pages from search results;
Elimination of duplicate SEO text output;
Checking the implementation of 301 redirect http -> https on all pages;

The next step was writing and posting SEO texts to increase the relevance of the promoted pages.
Meta tag templating was applied to product pages, eliminating duplication and increasing the site's appeal in search results.
We conducted a link mass audit, during which, taking into account the competitor analysis, a strategy for its growth was developed.

Learn more about the benefits of SEO

Analysis of results

Since the products are seasonal, and the project came to us in November, we used the same period for comparison.

The screenshots below show that traffic growth has increased significantly compared to last year.

In the screenshot below, you can see that there has been a significant increase in high-frequency queries.

Conclusion

Although SEO website promotion is considered a lengthy process, a case study in the sports equipment niche demonstrated that even after the first month of work, significant results can be achieved in terms of increased search engine visibility and organic traffic, taking into account the seasonality of products. It's important to remember that if your business is seasonal, the main challenges to be addressed are maximizing returns during peak season and wisely distributing project work during the off-season.

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Cost of SEO promotion

Small and medium-sized businesses

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (building up the profile with links);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive:

Setting up and installing Google Analytics;
Increasing the conversion rate of website landing pages;
A separate team for your project;
Project launch within 3 working days;
Increase in positions for key queries;
Increased traffic and reduced customer acquisition costs.

Price: from 12,500 UAH* Order

*The price is for agency work, excluding the media budget.

Online stores

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (link profile building);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive:

Setting up and installing Google Analytics;
Increasing the conversion rate of website landing pages;
A separate team for your project;
Project launch within 3 working days;
Increase in positions for key queries;
Increased traffic and reduced customer acquisition costs.

Price: from 12,500 UAH* Order

*The price is for agency work, excluding the media budget.

English-language projects

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (link profile building);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive: