One of the leading online sporting goods stores, operating in the Ukrainian market for over 20 years. The store offers global brands such as Salomon, Atomic, Wilson, Suunto, Patagonia, Asics, and others. The product range includes seasonal and versatile sporting goods, including clothing, footwear, accessories, and outdoor gear.
Ukraine
end of November 2024 - beginning of April 2025
- Increase the number of transactions
- Increase revenue and ROAS
The client contacted us in November 2024 to audit their Google Ads advertising campaigns and develop a media plan. Although the advertising had been running since March 2024, the client was dissatisfied with the results and quality of their previous contractors.
During the audit, we discovered the following issues:
- The advertiser verification procedure has not been completed.
- Goals in Google Ads were set up incorrectly.
- Performance Max campaigns use, let's say, not the most effective bidding strategies.
- PMax campaigns did not have audience signals.
- Products were not grouped into categories.
- The account had no scripts configured, making it difficult to control the budget and efficiency.
- No account-level negative keywords were used.
- The campaigns contained irrelevant queries because there was no search query processing.
- Dynamic remarketing and advanced conversion tracking are not implemented.
1. Competitor analysis
We conducted a general analysis of the competitive landscape in the sporting goods industry. We assessed the advertising activity of other market players, as well as their approaches to promotion and positioning. This allowed us to better understand the market situation and formulate an effective strategy for the client.
2. Website audit
During the website analysis, special attention was paid to analyzing the user's journey from product viewing to purchase. Several issues were identified that made the checkout process more complex and time-consuming. The client and website developer were provided with specifications for website optimization, which were quickly implemented.
3. Google Ads Optimization
In 4 months of work we:
Our most recent work involved testing two types of object groups for RMax. We wrote titles and descriptions and worked with a designer to develop banners. We added object groups to the RMax campaign to work alongside groups without objects. We tested the results for a while and retained the object groups as more effective.
Skiing equipment:
Tennis goods:
Running shoes:
for the period from the end of November 2024 to the beginning of April 2025:
A thorough audit, accurate goal setting, a new PMax campaign with structured signals, the use of scripts, and regular optimization ensured a significant increase in advertising effectiveness.
This case demonstrates our expertise in e-commerce, our ability to identify weaknesses, and quickly implement solutions that deliver results.
Contact us - we'll conduct an audit and develop an advertising strategy for your business.
Main works:
As a bonus you will receive:
*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.
Main works:
As a bonus you will receive:
*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.
info@imaris.ua
+38 (097) 478 27 77 