Mandrivnik was founded in 1995, and its online store was one of the first to sell camping equipment online in the region. The store specializes in wholesale and retail sales of camping goods. It offers a wide selection of products and the largest backpack store in Kharkiv and the surrounding region. Employees and management regularly hike in the mountains and test the gear themselves, embracing an active lifestyle, a love of nature, and travel. The company also hosts over 100 events for schoolchildren annually.
- Optimize website performance
- Bring in new clients
- Increase the average bill
- Increase the number of sales
Products are seasonal, so it's important to stimulate sales with various promotions and attractive offers. Promotional items always sell well if they're in demand seasonally, making customers more tempted to purchase them.
We started with SEO, solving the following problems:
Stages of our work:
Results shown by SEO:
We have enabled contextual advertising for:
Stages of our work:
1) Search advertising
2) Remarketing - there were no sales, so we turned it off and invested most of the funds into Google Shopping Smart Goal, as this campaign showed very good results.
3) Shopping campaigns
When this type of campaign launched, Shopping Smart faced less competition than other advertising channels, allowing for lower cost-per-click (CPC) and higher impressions. Google Shopping Smart better analyzes your audience and understands their specific needs.
The results shown by Shopping:
We connected the target to solve the following problems:
Stages of work:
The results shown by the target:
All reports were presented in Google Data Studio.
What was analyzed:
Having a beautiful, functional website with easy navigation and a memorable design is a fundamental requirement for any business planning to grow and compete in the marketplace. But even if you succeed, it's far from guaranteed that a website created with such effort and expense will attract visitors who will turn into customers. After all, the resource also needs to be promoted, and comprehensively, attracting not just traffic but also interested users who are 90% likely to purchase your product or service. It's important to understand that a comprehensive approach will always yield better results than using isolated online customer acquisition tools.
Therefore, if you want to communicate with your audience at different stages of the sales funnel, use SEO optimization, contextual and targeted advertising, and web analytics for analysis and a complete data summary.
Fill out the brief and our manager will contact you
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the advertising budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the advertising budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the advertising budget.
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