This online store offers products for children and expectant mothers. It has been in business for over 20 years, during which time it has developed a large retail network with locations in Kharkiv and Kyiv.
Ukraine
April 2021 - December 2021
- Increase website visibility in the shortest possible time;
- Increase traffic from the Google Organic channel;
- Increase the number of conversions from organic search.
The project was launched after another agency's unsatisfactory performance due to a lack of positive growth dynamics.
A wide range of products, as well as a significant level of competition in the presented niche.
At the beginning of the work, a technical audit was conducted, which allowed us to identify errors that had a negative impact on the site's growth.
During the audit, many parameters were checked, among which the following points can be highlighted:
Since the site has a fairly wide range of products, it was decided to break the semantic collection work into stages, which helped avoid lengthy downtime during the site-specific work phase.
The following tools were used to collect semantics:
A link mass audit was conducted, during which a strategy for its expansion was developed taking into account the competitor analysis.
SEO texts were written and posted for the listing pages, increasing the relevance of the promoted pages.
Meta tag templating was applied to product pages, eliminating duplication and increasing the site's appeal in search results.
During the work, we also encountered the problem of not having the required number of landing pages, despite the presence of filter parameters that matched search queries on the website. Therefore, we decided to create additional pages to meet the needs of each additional cluster.
However, creating and optimizing landing pages yielded only a slight increase in the visibility of the necessary clusters. The next step was the implementation of a cross-linking block, which resulted in a significant increase in rankings for a larger number of keywords.
Below you can see the website visibility dynamics according to Serpstat.
The screenshots below show a significant increase in high-frequency queries related to strollers.
Increased searches for clothing and accessories for expectant mothers
The work resulted in an increase in high-frequency search queries, an expanded semantic core, and an overall increase in website visibility. The expansion of landing pages and the implementation of additional interlinking were key to the site's overall growth.
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Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
info@imaris.ua
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