Car dealership website promotion

How to promote car dealerships? Many are asking this question, especially during the pandemic crisis. Some even believe that instead of selling new cars, they should promote maintenance services. So, we decided to share our experience of successfully promoting car dealerships and explain the best promotion strategy, digital tools, and their specific purposes.

What online marketing channels can be used to promote a car dealership website?

To ensure the most effective online promotion of a car dealership, it is not enough to choose one or two digital tools. It is best to use integrated digital marketing, where each promotion tool solves its own problems

For example, the list of tools could be like this:

• video advertising on YouTube;
• Facebook reach campaigns;
• SMM promotion;
• Facebook lead generation campaigns;
• advertising on the Google Display Network;
• Google search advertising;
• internal website optimization;
• SEO promotion;
• remarketing;

By integrating digital marketing tools in the right order, using all the technical resources available from Google and Facebook, and leveraging the synergy of using multiple tools simultaneously, you can achieve maximum results for your car dealership.

Customer journey in the case of car dealership promotion

Once a user has decided to buy a car, they must consistently make a number of decisions:

• What brand of car do I want to buy?
• Do I want a new car or a used one?
• Which dealership do I want to buy a car from?

And the goal of advertising is to encourage our customers to answer these questions correctly.

Each car brand's target audience will differ, and user questions will also vary. Therefore, before starting your promotion, it's important to develop a detailed profile of the potential buyer and understand their options.

For example, the choice might be:

• Do I want to buy a used car of an expensive brand or a new car of a cheaper brand?
• Should I buy a cheaper model or take out a loan for a more expensive model?

Answering these questions helps us understand what should be included in advertising creatives, as well as which audience to target.