The Japanese brand Janome is one of the world's leading manufacturers of sewing machines, overlockers, and accessories. A wide range of models allows you to find the Janome sewing machine with the stitch types and features you need.
Website: janome.co.uaUkraine
September 2019 - September 2020
- Increase traffic from Google/organic channels
- Increase in the number of orders from free search
A unique feature of this project is that it is a single-brand store (only sewing machines from the Janome brand are available), which means we initially lose out on the commercial factor of product diversity.
If we analyze the search results for "sewing machines" and "buy sewing machines," we can see other manufacturers' product ranges on all websites.
Accordingly, we are losing out on one of the commercial ranking factors – Product Range.
Comparison of pages in the index with other competitor sites:
Careful processing of the semantic core using tools such as Serpstat and parsing (using the Key Kollector tool) showed that various models have a higher frequency. (Figure A)
Accordingly, a semantic core (keywords) was compiled for all product cards, which subsequently became the main one for promotion.
Key words for category groups were also collected. (Figure B)
After collecting the semantic core, a full SEO audit of the site was conducted, after which the following technical specifications were issued to the developers:
The links in the mobile menu are formatted with an H5 subheading - these headings are used to logically highlight subheadings in the text. It is necessary to remove the H5 subheading and use another attribute or div;
It was also necessary to remove the highlighting of the H5 subheadings of the following items:
We also monitored the implementation of the assigned tasks.
While the programmers were fixing technical errors, we prepared a technical specification for copywriters to write SEO-optimized texts for category pages.
After correcting all errors and optimizing landing pages, we began building external links to the site.
Starting point (September 2018) - traffic to the site from the organic channel was 30-40 unique visitors per day. (Figure A)
Dynamics for the entire period of work. (Figure B)
Visibility by position:
Comparing 2019 and 2020 (up to 12/20/20), the results are as follows:
Visibility by category:
Visibility by product items:
The average visibility for a group of queries for each product is indicated.
The result of our work was an expansion of the semantic core to 1011 words, with 773 (76%) words in the top 10 and 229 (23%) words in the top 3. We focused on high-quality reviews of specific sewing machine models and developed crowd marketing.
Fill out the brief and our manager will contact you
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the media budget.
info@imaris.ua
+38 (097) 478 27 77 