SunRise, a school that teaches foreign languages to children and adults and also trains teachers, already had its own website when they contacted us.
sr.kharkov.ua was a website that, at the time of the move, had been in the works for about 10 years, ranked in the top 10 for priority queries, enjoyed a high level of trust from search engines, and boasted an impressive link base.
However, the need arose to completely redesign the website: not just update the outdated design, but also change the website's CMS for greater management flexibility. Our task was to support the website migration to ensure the previously achieved results were not lost.
The more URLs are indexed or bookmarked by users, and the more trusted resources link to these URLs, the more search engines trust the site (and therefore, the higher its search ranking). Migrating a website to a new template, design, or CMS always involves changing the code, and often the URL. The main goal of the migration is to maintain these links. Otherwise, the search engine, unable to find the page at the old address and lacking information about the location of the new page, will simply discard it from the index. This means that users simply won't find the site and will switch to a competitor.
- Transferring the site to a new CMS;
- Saving traffic;
- Maintaining website positions;
- Increase website traffic by improving website rankings.
1. The new site had a completely different URL structure (new categories and subcategories that allowed visitors to find what they needed on the site more quickly).
2. We decided to change the URLs and make them human-readable. Furthermore, the old site didn't have the secure https protocol. We downloaded all the old site's URLs, compared them with the new site's URLs, and set up 301 redirects.
To begin with, we recorded the initial data so that we could later compare it with the results of the move.
Pages of the new and old sites have been uploaded:
Tools used:
Rank screening, comparison of site rankings before and after the move, and verification of site consolidation in search results. The client identified priority queries, and their rankings were monitored more closely.
Features: During the website's development, language versions were created: Russian, English, and Ukrainian, but the content on the Ukrainian and English versions was not translated. Therefore, the unfinished language versions of the website were closed from indexing until the translation was completed.
These works were carried out in parallel with the 3rd stage of works.
The following was completed:
Below are the data on the visibility of the site in search engines and the data on the number of keywords after the move.
The completed work resulted in a successful website migration to a new CMS. Rankings remained the same and even increased for priority queries, leading to an increase in targeted website traffic.
Fill out the brief and our manager will contact you
info@imaris.ua
+38 (097) 478 27 77 