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We doubled the speed of a foreign language school's website when there was no hope left.

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About the project

SunRise is a foreign language school for children and adults, and also offers teacher training. The website is built using WordPress, a content management system. Due to its very low mobile performance, a decision was made to speed up the website.

Subject:
Region:

Ukraine

Period:

23.11.21 — 27.11.21

Main tasks:

- Conduct Google PageSpeed Insights testing before starting work (and after optimization);
- Conduct a technical audit and find critical errors that affect website loading speed;
- Accelerate the First Contentfile Paint, Speed Index, Largest Contentful Paint, Time to Interactive, Total Blocking Time indicators to the green zone according to PageSpeed;
- Indicators that are currently in the green zone should remain in the green zone;
- Defer loading of non-critical JavaScript and CSS;
- Optimize images, graphics, cache, CSS, JS, fonts, server performance, and third-party modules;

Results for 5 days:
  • Speed up the mobile homepage: 1.9 times
  • Speed up your desktop homepage: 1.5 times
  • Speeding up the contact page: 1.6 times
Project Features:

At the time of the task assessment, we received information from the website developers that further speed improvements were impossible and that the current result was the maximum. However, following a website audit by our developer, we proposed a number of solutions that would speed up the site and projected a performance increase of at least twofold on some pages. These included the Home page, the individual course landing page (group lessons), the Services page, and the Contact page.

Results in Before/After format

Home pagedesktop

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Home page — mobile

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Separate course boarding - desktop

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Separate course boarding pass — mobile

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Services page - desktop

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Services page - mobile

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Contact page - desktop

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Contact page - mobile

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What was done to speed up the site?

The site must return the first byte no later than 2 seconds after the request.

The score is calculated based on time intervals and depends on the timestamp of the first frame of content being generated, the formation of a frame with sufficient content, the formation of all content, and the maximum delay between the visitor's ability to interact with the site.

Of primary importance to PageSPeed is the speed at which the first screen—a sufficient portion of content—is generated. This is assessed by analyzing a series of screenshots, from the start to the window.load event +3000ms.

 

The most important metrics influencing the assessment:

  • server response speed,
  • CPU load (JS logic, render),
  • filling the work area with contrasting areas that are conventionally considered the main part of the content.

The following works were performed:

  • Set up lazy loading
  • Implemented loading of scripts and styles that block rendering of site content
  • Minified scripts and styles (server-side)
  • Compressed images, replaced jpg with (on the server side)
  • Caching has been configured
  • We set up delayed loading for Telephony and the Bitrix24 widget.
  • Implemented lazy loading of Google Maps
Conclusion

Page load speed is crucial for any website: the longer it takes, the higher the likelihood that a potential customer will leave without receiving the information they need. Therefore, we optimized the site for certain priority pages to reduce bounce rates.

Want the same results?

Fill out the brief and our manager will contact you

Cost of website acceleration
Standard Package"

Main works:

  • Technical audit;
  • Setting up caching;
  • Image optimization;
  • Optimization of CSS, JS code;
  • Eliminating layout errors that affect website loading speed;
  • Minification of JS and CSS;
  • Setting up preloading of CSS, JS, fonts;
  • Setting up lazy loading of CSS, JS;
  • Server performance optimization;
  • Optimization of third-party modules;
  • Website testing;
  • Report on the work done;

As a bonus you will receive:

  • A separate team for your project;
  • Page speed 85+ according to PageSpeed.

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    Daria Babyanskaya,
    manager of the Imaris company
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