Traffic increased 4x in 5 months for an office furniture website

About the project

Offispace is a Saudi Arabian company that started its business in 2008 with the aim of creating the best office solutions, designing and creating a people-centered work environment.

Website: offispace.sa

Subject:

Furniture and interior

Services:

Region:

Saudi Arabia

Period for analysis:

August 2022 - December 2022

Main tasks:

- Increase website visibility;
- Increase traffic from the Google Organic channel;
- Increase the number of conversions from organic search.

Results for 5 months:

Traffic growth: 4 times
Monthly visibility increase: x2/month
TOP-10 queries: >50%

Work carried out

At the start of the project, an initial technical audit of the website was conducted. This identified technical errors that could potentially impact the site's ranking.

We would like to draw attention to one such error that has the greatest impact on achieving the desired website promotion results: the lack of direct links to another language version of the website.

The pages of the Arabic version were indexed, but their positions were above 100.

The task of implementing direct links from the language bar was handed over to the developers, and internal linking from the English version to the Arabic version was also implemented.

After reindexing the pages, we achieved the desired result, with most queries reaching the top 100. And after the developers implemented the task, the rankings increased even further.

A semantic core was compiled in English and Arabic. The main competitors occupying the top positions in search results were also identified and analyzed.

The following tools were used to collect semantics:

KeywordPlanner
Ahrefs
Majestic

To analyze competitors:

Ahrefs
Netpeak Checker
Magestik

Following the analysis, a website promotion strategy was developed. This included a link growth plan and a content plan for the blog section.

Learn more about the benefits of SEO

Overall results

The screenshots show a significant increase in organic traffic compared to the beginning and a dynamic increase in the number of words by which the site is ranked.

The screenshots show the dynamics of the average position in the keyword segments in English and Arabic, respectively.

Screenshot of the positions of some of the promoted keywords, sorted by decreasing frequency.

The screenshots show the overall dynamics of search results positions in English and Arabic.

Conclusion

The work resulted in a rapid increase in high-frequency search queries, which allowed us to generate targeted organic traffic, turning it into leads, after just two months of collaboration.

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Cost of SEO promotion

English-language projects

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (link profile building);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive:

Setting up and installing Google Analytics;
Increasing the conversion rate of website landing pages;
A separate team for your project;
Project launch within 3 working days;
Increase in positions for key queries;
Increased traffic and reduced customer acquisition costs.

Price: from 12,500 UAH* Order

*The price is for agency work, excluding the media budget.

Small and medium-sized businesses

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (building up the profile with links);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive: