Reaching the top 10 for 697 queries for a website selling sanitary and hygienic equipment

About the project

solaris.com.ua is an online store selling Solaris sanitary and hygienic equipment. The company has been operating in the Ukrainian market for over 20 years. They work closely with European manufacturers and have gradually and carefully established connections with Asia, allowing them to expand their product range with only the most modern and high-quality products from renowned brands.

Website: solaris.com.ua View review

Subject:

Services:

Region:

Ukraine

Period for analysis:

January 2019 - January 2020

Objectives and tasks:

- Increase the visibility of the site in the Google search engine;
- Growth of organic traffic;
- Increase in the number of conversions from organic search.

Results for the year:

Increase in the number of new users: 32,6%
Transaction growth: 155%
697 queries in: TOP 10

Project Features:

The company's activities are primarily focused on the B2B segment, which is why the website is filled with specialized products that are rarely used for everyday purposes. This imposes certain limitations on the selection of a relevant semantic core.

Start of work

The months selected for analysis were January 2019 and January 2020. The graph below shows data for January 2019.

Search traffic: 4411 visitors per month.

eCommerce wasn't set up at the start of our collaboration, so we set it all up early and monitored it throughout our partnership.

Work carried out

A technical audit of the site was conducted regarding critical errors affecting the site's ranking in search engines;
We compiled a semantic core for the website, covering all possible search queries related to the topic. We subsequently updated the core with new, uncovered semantics that emerged after the initial collection.
We restructured the catalog and landing pages to match the compiled semantic core. In addition to optimizing existing categories, we decided to create new landing pages to cover more search queries.
A template for generating meta tags was created for product pages.
Meta tags were manually created and written for the website's promoted categories and landing pages.
A technical specification was written for copywriters' texts on catalog pages.
Templates for generating meta tags for images have been created.
The texts placed on the landing pages have been checked.
Work was carried out on internal linking, the purpose of which was to correctly distribute static weight between pages.
Work was carried out monthly to increase the number of domains linking to the site.
We set up web analytics to track the required metrics.

Learn more about SEO website promotion

Analysis of results

Search traffic: 6,787 visitors per month (compared to January 2019, this figure has increased by 1.54 times)

The work carried out on technical optimization of the site allowed the site to reach the TOP-10 for almost 700 tracked search queries and the TOP-3 for 221 queries.

Also, with the help of other services, we are seeing an increase in the visibility of the number of search queries relevant to the site.

Data on the number of relevant queries according to Serpstat (Figure A)
Data on the number of relevant queries according to Ahrefs (Figure B)

The website's increased visibility also had a positive impact on overall organic search revenue. According to Google Analytics, annual revenue growth amounted to almost 60%.

Performance indicators

- The number of visitors from the Google / organic channel increased by 32.7% over 12 months
- The number of transactions from the Google/organic channel increased by 64,97% over 12 months

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Cost of SEO promotion

Small and medium-sized businesses

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (building up the profile with links);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive:

Setting up and installing Google Analytics;
Increasing the conversion rate of website landing pages;
A separate team for your project;
Project launch within 3 working days;
Increase in positions for key queries;
Increased traffic and reduced customer acquisition costs.

Price: from 12,500 UAH* Order

*The price is for agency work, excluding the media budget.

Online stores

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (link profile building);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive:

Setting up and installing Google Analytics;
Increasing the conversion rate of website landing pages;
A separate team for your project;
Project launch within 3 working days;
Increase in positions for key queries;
Increased traffic and reduced customer acquisition costs.

Price: from 12,500 UAH* Order

*The price is for agency work, excluding the media budget.

English-language projects

Main works:

Analysis of the topic;
Internal optimization (technical audit, work with website structure and content);
Working out technical factors;
Working with semantics;
External website optimization (link profile building);
Analysis of the obtained results and preparation of recommendations;
Data Studio's dynamic ROI report.

As a bonus you will receive: