Head of Marketing Department

Hi! My name is Alina, I'm HR at Imaris.
There are 1,000s of job postings on job sites... but how do you know if this is the one that will bring you "magic," hundreds of interesting projects, and that dream team?
I'll tell you now) There will be a lot of text, but you will definitely get to know us better)
I hope you'll read it and send us your CV at the end :)

What we have:

• Interesting and diverse projects.
• Clear tasks and transparent processes.
• A flexible schedule focuses primarily on results and completed tasks; other aspects are up for discussion. The schedule depends on the format of our collaboration. If it's full-time, it's an eight-hour workday with a one-hour break (you decide when that break is), and most teams start their workday at 9/10 a.m. If we're talking about part-time (yes, we have that format too), we need to understand when you're available and able to communicate on work matters. Otherwise, it's the same: results and completed tasks are paramount.
• We have open communication with management; we freely and calmly express our wishes, ideas, and feedback, and we communicate just as freely and openly with colleagues. We don't have "managers" who you're afraid to approach.
• We are all on informal terms, without formality and with a sense of humor).
• A close-knit team—everyone you work with is responsible, open, and we're also progressive and friendly.
• Financial stability — We pay wages on time and without delays (in all 8 years of the agency, there has not been a single delay in payments!!!).
• Official employment, 24 days of paid vacation, 5 paid sick leaves.
• We work according to the national calendar, so weekends and holidays are clear and transparent.
• Salary review every year.
• We offer financial support for various life situations: weddings, the birth of a child, the death of a loved one, or surgical treatment. The company's assistance starts at 10,000 UAH. You can also take out an installment plan to cover your personal needs.
• Job ONLINE, so whether you work in the kitchen, in bed or on the seashore - it's your choice).
• We encourage the development of our employees, therefore we pay 50% for external training, training, and master classes.
• We have no bureaucracy, and decisions are made quickly. Everyone has a voice—any idea you have will be heard, and if it's relevant, we'll implement it.
• We celebrate corporate events (at least twice a year), congratulate people on birthdays, work anniversaries, professional holidays, and we love giving gifts. You can learn more about our corporate life here — https://instagram.com/imaris.life
• Important!!! We consider both part-time and full-time cooperation.

Now about our requirements for the specialist we are looking for:

• Demanding of oneself and others.
• Independence and systematicity: you plan your time, can make decisions and take responsibility for them.
• Proactivity and initiative, you are our driving force.
• An analytical mindset and a love of numbers. Marketing is about numbers, not just good articles and content; we need to justify our actions with numbers.
• Results orientation: This is a key quality for a marketing leader. It implies the ability to focus on ultimate goals and achievements, as well as the ability to define and measure key performance indicators (KPIs).
• A marketing background is an advantage, but we understand that it's not a guarantee of success, so courses and specialized training are perfectly suitable.
• Successful experience in B2B marketing (IT outsourcing / digital agencies) for at least 3 years. We need someone who can guide colleagues, including our subordinate marketer, so we need experience and a clear understanding of where we're going and why.
• Experience in strategic planning and data analysis: ability to develop effective marketing strategies and campaigns based on data analysis.
• Practical digital marketing skills: knowledge of various aspects of digital marketing, including SEO (search engine optimization), SEM (search engine marketing), social media, content marketing, email marketing.
• Project management skills: A marketing manager must be able to effectively manage multiple projects simultaneously, prioritize tasks, and ensure deadlines and budgets are met.
• Experience in team management (setting tasks, monitoring their implementation, analyzing results). You manage a marketer and technical specialists; you need to not just "give them advice," but direct, adjust, and analyze their joint efforts.
• Communication and teamwork skills: It's important to be able to communicate effectively both within a team and with clients or partners. This also includes presentation and persuasion skills.
• Creativity and innovative thinking: the ability to generate new ideas and apply innovative approaches in marketing.
• Continuous development in marketing and online marketing. We operate in an extremely dynamic industry, so constant development is a must.
• Proficiency in spoken and written English (at least Intermediate). We work with international markets, so language skills are essential.

What you need to do:

• Conduct an advertising audit.
• Audit and, if necessary, repackaging of the agency's current core services: SEO, PPC, targeted advertising.
• Develop and implement a marketing strategy and digital strategy.
• Build a marketing and lead generation system.
• Provide the agency with the number of leads needed to sell to new clients.
• Regularly grow your client base on Upwork.
• Develop a strategy to retain regular customers.
• Develop KPIs for marketing and internet marketing.
• Prepare a unified marketing report (plan/actual/dynamics): monthly/quarterly/annual.
• Create a marketing budget monthly.
• Measure NPS and help improve it.
• Manage the marketing department and subordinate marketer, and, if necessary, involve in-house specialists in lead generation, such as an SEO specialist, PPC specialist, targeting specialist, and designer.
• Communication with the sales department, monitoring ongoing dynamics.

Expected results:

• The plan is implemented on a 90%+ monthly basis.
• The customer base is growing monthly.
• All working tools (checklists, tables, reports, etc.) are correctly and constantly updated and kept up-to-date.
• Ideas for improvements are generated and implemented.
• All problems within your area of responsibility are resolved independently.

About the probationary period

• He has been in this position for 3 months.
• During this period, you will have a personal adaptation plan with outlined tasks (what documents/regulations to study and review and what tasks are expected of you in the 1st, 2nd, and 3rd months).
• You will be in regular contact with a mentor, to whom you can ask any questions.
• We'll hold regular retrospectives of our interactions (every month): feedback from you and from us (manager and colleagues), as it's best to prevent and resolve any difficulties immediately, without waiting for the probationary period to end.

About our hiring process

The hiring process takes place in several stages (online, usually via Google Meet):
— initial interview with the HR manager;
— a test task (aimed at understanding your train of thought and sequence of actions) and receiving recommendations;
— final interview with the manager;
— decision making: receiving an offer and agreeing on a start date.
Yes, this process can take 1-1.5 weeks. We carefully select each team member, as we are committed to long-term cooperation and are not looking for someone for 2-3 or 4 months.
A cover letter and your financial expectations are essential elements of a review. This way, I'll know you've read the job posting.

About the team
Our team currently consists of 19 wonderful people. We work exclusively online (our Kharkiv office is currently closed). Everyone has a clear and familiar schedule, there's a shared business hour (when everyone is available 200%), and we work and communicate via Task Manager and Telegram. Our colleagues are friendly and willing to help when needed.
Even though we're online, we still try to stay in touch: we meet in person in Kharkiv periodically and have regular coffee breaks together.

See you at the interview :) — Alina Bondarenko

Get to know us and learn more:

https://imaris.ua/ - website

https://www.facebook.com/imarisua/ - Facebook

https://www.instagram.com/imarisua/ - Instagram