Mobile app promotion

- We will help you take the top positions for keywords
- We'll make sure your app is in demand and gets downloaded.
- Detailed analysis and optimization of application data on Google Play and the App Store

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About the service

Currently, users spend approximately 80% of their time on mobile devices in apps. Therefore, proper app optimization and advertising settings can help increase profits as early as the second month of engagement. Integrated promotion is more effective than using separate tools, as engagement with the target audience occurs across multiple platforms and increases the chances of generating purchase interest.

Possible types of app promotion:

— Apple Search Ads (ASA) paid advertising
— Google Ads Paid Advertising (UAC)
— Paid Facebook & Instagram Ads
— Organic promotion of Google Play and App Store (ASO)

6 reasons to choose Imaris

7+ years in the IT market

We are an official certified partner of Google and Meta (Facebook) – it is possible to test beta functions of advertising systems
LT> 3 years

90% satisfied customers who work with us and recommend us to others
Analytics of any complexity

Google Tag Manager, Enhanced E-commerce, Google Analytics, and Product Feed
We work under NDA

Everything is official, all your data is under legal protection.
Payback in 2 months

Before we start working together, we'll provide you with a results forecast so you understand what to expect from your advertising.
ROI-oriented approach

Stable income growth with a constant investment volume

250+ projects saw their profits increase

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Reviews

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Cost of mobile app promotion

Is the ad already running?

Order an audit and receive recommendations for reducing costs

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Do you have technical specifications?

If you already have a ready-made technical specification for your project with all the necessary information, send it to us and we will evaluate the work.

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Why is it worth promoting in a comprehensive manner?

ASO: It's important to optimize your app's page, as most users decide to install it based on the following data:
- application rating and its average rating;
- text design of the application;
- visual design of the application (screenshots, logo, etc.)

ASA/UAC: - The application is already optimized;
- The payment method and pricing have been thought out;
- It is possible to advertise using competitors’ keywords;
- The user is already «warmed up» and familiar with your brand;
- We use Remarketing to bring back users who previously showed interest in the app.

Facebook / Instagram: Facebook app install ads solve the following problems:
- increasing the percentage of returns to the application (Retention Rate);
- increase in the daily activity indicator (DAU).
This tool helps attract attention to the app and retain users in an oversaturated market. To recapture users who showed early interest in the app, we use Remarketing.

Retention: Building a community with potential users and increasing their brand loyalty.
Encourage user-generated content (especially good for games).

How will our work proceed?

1 Getting acquainted and filling out the brief

We discuss the project and identify the main objectives of your business that need to be addressed;
Completing a brief for a preliminary assessment;
Offline/online meeting to agree on project requirements + define key performance indicators;
Signing of the contract and making an advance payment of 100% to start work.

Fill out the brief

2 A dedicated team for your project

Business Development Manager – works on your project, knows all the specifics of your business, keeps you constantly informed of all project work, coordinates the work of specialists;
A contextual advertising specialist sets up and launches advertising, conducts preliminary analysis of competitors and your target audience, and prepares a strategy for further paid promotion;
Targeted Advertising Specialist – sets up and launches advertising, conducts preliminary analysis of competitors and your target audience, and prepares a strategy for further paid promotion;
SEO specialist - collects keywords, makes edits and refines the website so that it reaches the top positions in search results;
WEB/BI analyst – conducts a full analysis of the market and your niche, analyzes the visibility of your competitors, identifies competitive advantages, and determines the effectiveness of advertising channels;
A designer knows how to make creatives attractive and convertible to achieve maximum results.

3 Launch of the project

We study your project;
We conduct product analysis;
We analyze the target audience;
We select the appropriate tools;
We develop a promotion strategy;
We analyze your application;
We provide a list of application recommendations to increase conversion;
We set up analytics or conduct an audit of existing ones;
We set up advertising campaigns in accordance with the drawn up plan;
We carry out SEO optimization of the website.

4 Regular tasks after project launch

We analyze the launch results;
We make adjustments according to the results obtained;
We launch remarketing;
We train Google/Facebook algorithms using correctly configured conversions;
We collect the required number of conversions to launch intelligent strategies;
We're shifting advertising campaigns to intelligent bidding strategies based on your business goals.

5 Optimization and scaling

We regularly analyze the results;
We create new advertising campaigns;
We test the effectiveness of various tools;
We make adjustments taking into account the activities of competitors and seasonal demand;
Minimizing the cost of conversion;
We provide recommendations for budget changes;
We provide recommendations for connecting additional promotion channels.

6 Monthly report in dynamic form

Clear interface and synchronization with Google Analytics, and, if necessary, with other services (call tracking, etc.);
Possibility to control results 24/7;
Comparative histograms for visualization of results;
Distribution of traffic by source (which advertising campaign produced the best results);
The report contains all the necessary metrics to evaluate the effectiveness of our work.

Frequently Asked Questions

How does region affect the cost of app promotion?: The higher the purchasing power of users in a region, the more expensive the app installation will be. The difference in installation costs can be significant, for example, between Asia and the United States. In the former CIS countries, app installation costs are roughly the same. It's also important to keep in mind that app installation costs depend on the app's theme. A game app and an eCommerce app will have significantly different installation costs.

What are the guarantees of results?: We understand that you want to invest your money wisely and understand the results it will bring. During the first month, we test the likelihood of achieving your goals, and starting in the second month, we establish clear KPIs and implement them.

Why get to the TOP?: A TOP-10 or better position will allow you to increase the growth of organic users in your application several times.

I didn't find the answer to my question.: If you still haven't found the answer to your question, please submit a request on our website or email us at info@imaris.ua, and our manager will contact you shortly.

Daria Babyanskaya,
manager of the Imaris company

To contact us