The online store is primarily focused on wholesale sales. Therefore, the target audience is small hotel/restaurant/cafe owners and resellers. This means the project falls into the B2B niche. Therefore, promoting it is slightly different from a typical online store. It's necessary to set up targeting correctly, select appropriate audience signals, and make the necessary adjustments to the product feed.
Ukraine
01.03.23 - 31.07.23
- Increase the number of online orders per month
- Increase website revenue
The account initially set up search campaigns for priority categories, a Shopping campaign for priority products, a PMax campaign for all other products, a DSA campaign, a brand campaign, and a competitor campaign. It was later decided to abandon the Shopping campaign and use the PMax campaign.
The PMax campaign was optimized by increasing its ROAS; with increasing ROAS, the campaign gradually generated higher revenue while maintaining the same budget.
For search campaigns, we initially chose a maximum conversion strategy to obtain a certain amount of data. In subsequent steps, we improved the results by adjusting the CPA indicator in these campaigns.
In 5 months of work, we were able to increase the number of conversions by 500%, while the revenue volume increased by 650%, CPO decreased by 10%, and the return on advertising investment increased by 40% and amounted to 1370%.
The screenshot below shows the result for the last month as an example.
If your advertising campaigns receive sufficient data, we recommend using Performance Max campaigns first. In this case study, its effectiveness was significantly better than that of Shopping campaigns. Further optimization of this type of campaign can be achieved by adjusting audience signals, testing different assets, and using a bidding strategy aimed at achieving the established ROI level."
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Main works:
As a bonus you will receive:
*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.
Main works:
As a bonus you will receive:
*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.
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