A foreign company that began its operations in 2008 with the goal of creating the best office solutions, interior design, and creating a people-centered work environment.
Saudi Arabia
April 2023 - July 2023
- Increase website traffic
- Increase the number of calls
- Increase the number of applications on the website
The project's promotion region is Saudi Arabia. The primary languages in this region are Arabic and English. Therefore, all advertising campaigns were prepared in two languages, and users were directed to the corresponding language version of the website.
In 2022, Google finally switched from Shopping campaigns to Performance Max campaigns. We actively used this campaign type for e-commerce projects, and they showed really good results. However, for service websites, things weren't so good; PMax campaigns often underperformed in B2B niches and for service websites.
Main stages:
1. We set up all possible goals on the website and assigned them values. We tracked calls, form requests, clicks to the campaign's social media profile, and requests to the campaign's messengers. Based on the goal's importance to the project, we assigned corresponding values to each goal. For Google Ads, it's important that Performance Max receives as much statistical data as possible for optimal optimization.
2. We used audience signals, which included interests, behavioral data, remarketing lists, and other data about our audience.
3. To launch PMax, it's best to have a previous successful advertising history in your account. Our account had search campaigns that were performing well, and according to our plan, PMax campaigns were expected to improve overall advertising results.
4. The importance of ad content. PMax ads allow you to add text titles and descriptions, images of various formats, and videos. Make the most of this opportunity.
5. Using the assigned conversion value and the "Maximum Conversion Value" bidding strategy, we optimized for the most important goals for the project – calls and contact form submissions.
Advantages:
- Works across all Google platforms simultaneously – Search, Gmail, Google Discover, the Display Network, YouTube, and Maps. You only need to set up one ad campaign.
Google's AI technology will set bids, optimize budgets, and improve audiences, creatives, attribution, and other aspects of Google Ads.
- Has a good effect on search advertising.
- When working with an audience, it covers all stages of the sales funnel. It works like remarketing.
- Aimed at generating leads and conversions, not just brand awareness.
Flaws
It's difficult to understand the effectiveness of each channel within a PMax campaign because Google doesn't provide these statistics. Perhaps the statistics tracking capabilities will be expanded in the future. Currently, Google Ads scripts exist that allow you to view search queries for the search network.
- To launch PMax, you must have a previous successful advertising history in your Google Ads account.
PMax campaigns require a large budget since they utilize all Google platforms. The recommended daily budget should be at least 5 times the cost per conversion. If your conversion cost is $10, then the recommended daily budget is $50.
- Requires the creation of a large amount of static and video content (banners and videos)
Within a month of launching PMax campaigns, we achieved the following results:
We compared July 2023 and April 2023 (the first month of using PMax campaigns). We are currently continuing to optimize the account, and at the time of writing, we have the following metrics:
Our experience shows that Performance Max campaigns are worth using not only for e-commerce projects. We use PMax for B2B projects, real estate niches, and service websites.
The implementation of Performance Max campaigns for a B2B project by Saudi Arabian company Offispace proved highly effective. This advertising strategy resulted in impressive growth, confirming its effectiveness in achieving the client's goals.
The challenges associated with adapting Performance Max campaigns to the B2B services sector were successfully overcome. An approach based on goal optimization, audience signal implementation, and meticulous ad content creation enabled the format to maximize its potential.
Fill out the brief and our manager will contact you
Main works:
As a bonus you will receive:
*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.
Main works:
As a bonus you will receive:
*The price shown is for agency work and does not include the advertising budget. Web analytics systems are configured within the first month of project development.
info@imaris.ua
+38 (097) 478 27 77 