SHELA™ is a manufacturer of children's headwear. Before our agency launched a full-fledged online store, the client had a retail location in Barabashovo and a website on prom.ua (wholesale sales). Later, the client decided to expand their product range and sell not only children's headwear but also clothing and headwear for men and women, both retail and wholesale.
Website: shela-sample.com.uaUkraine
20.11.20 - 19.11.2021
- Create a website with all the convenient functions for wholesalers.
- Combine the functionality of wholesale and retail sales.
- MobileFirst design and development.
- Collection of semantics, creation of structure, recommendations for the technical part of the site.
- Competitive analysis.
- Creation of technical specifications.
After speaking with the client and understanding their needs, we studied competitors and websites we'd found in this niche. We identified the best functional solutions and offered them to the client. At this stage, the decision was made to create a personal account for wholesalers, with a number of functional features.
From the very beginning, the website was designed with SEO requirements in mind. The designer coordinated all decisions with the SEO specialist. Whenever the ideas of a "good page for users" and a "good page for search engine robots" diverged, we sought a solution that would satisfy everyone.
In addition to the solutions agreed upon during the design phase, other technical nuances were taken into account. The site is large, and during the development of a new version, its structure, layout, and page block order inevitably change, as do the landing pages for queries.
It was important to maintain the site's ranking and ensure potential for growth, so with all these changes, it was essential to minimize the risk of errors. Duplicate pages were monitored, redirects, subdomain performance, internal optimization on landing pages, and more were checked.
We compiled all the solutions we found that weren't discussed during the initial stages of the project into a list of questions and, after discussing them with the client, identified the required functionality. Following this discussion, we developed the technical specifications in parallel with the development of prototypes.
We started with the mobile version of the website, and then expanded it to all other screen sizes. We first worked on the product catalog and product page, as they are the highest-converting pages. Next, we worked on the homepage, the personal account, and various internal pages.
In the end, we received a clickable prototype, which was approved by the client.
After drawing the page prototypes, we approved the overall design concept and implemented it on all internal pages. In addition to the artistic component, we worked on the logical structure of the web pages and the usability of the website.
We conveyed a sense of warmth and comfort through our design. Upon visiting the website, users understand that the company produces its products with love for all adults and children.
Adaptive layout for various screen resolutions has been implemented.
The website is built using the Opencart CMS, with custom development of the required functionality. SEO requirements were taken into account during the development phase (for example, a high-quality product filter implementation with landing pages for each filter).
A range of work has been carried out to optimize the website loading speed.
As a result, high Google Page Speed Insights scores (95-97 out of 100 for mobile, 99-100 out of 100 for desktop).
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