KiddyLook is an online store offering children's clothing from renowned European brands such as ZARA, Carter's, H&M, George, and more. Items are in stock and can be ordered.
All of Ukraine
March 2021 – December 2021
- Attracting targeted subscribers;
- Increase online sales through targeted traffic from social networks;
- Increased engagement.
The client doesn't have a dedicated website, even though we represent various brands. Therefore, our goal was to utilize all products in the post as much as possible. Also, when we started the project, the Instagram profile didn't have a consistent style, and posting was inconsistent. There was no consistent profile design, and low-quality photos were often used. So, read on to learn how to create a consistent design style and increase sales.
The brand had already been promoted on social media, so we took the following steps:
- Analysis of current brand representation on social networks.
- Analysis of competitors' market in social networks.
- Changed the visual concept.
We developed a content plan for social media. We changed the content delivery format to better suit the target audience and achieve more targeted segmentation.
- We thought out sections for Stories.
- Added Stories Highlights.
The following categories have been added to the KiddyLook_ua online store:
- Engaging content (votes, questions, etc.);
- Sales content with a call to action and a link to the product (video reviews, new products, testimonials, promotions, etc.);
Based on the competitor analysis, it was decided:
The contest was held on Instagram. Please note that there was no additional promotion. It's better to run targeted advertising to attract additional followers.
Competition results:
48 likes, 66 comments
Conducting a giveaway allows you to revitalize and engage your existing audience, as well as attract new ones.
To increase our following and attract a new audience, we decided to focus on influencer marketing. We were confident this approach would work and began testing it. We therefore began actively searching for bloggers. We could select GEOs throughout Ukraine, as delivery is available to all regions. Since the account sells children's clothing, we were looking for a blogger who would be a mother.
When selecting bloggers, we also paid attention to:
Many bloggers were happy to collaborate with us because they love these brands and order from them frequently.
Various advertising formats were used, including videos in Stories and a screenshot of a Stories post tagged with the account.
Working with influencers, we held a joint giveaway for the audience of one of the accounts. This approach helped attract new followers and generate interest in the brand.
Using a comprehensive SMM strategy for Instagram has yielded excellent results. It's important to remember that when high-quality copywriting, visual design, and effective influencer marketing are combined, results are immediate.
Fill out the brief and our manager will contact you
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the advertising budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the advertising budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the advertising budget.
Main works:
As a bonus you will receive:
*The price is for agency work, excluding the advertising budget.
info@imaris.ua
+38 (097) 478 27 77 