Development of banners for social networks and their effectiveness

About the service

Previously, Meta (Fb) required adherence to the 20% rule, which prohibited placing text on a banner that took up more than 20% of the banner's space. This rule has since been repealed, but Fb still recommends adhering to it, as their research shows that banners with a smaller percentage of text are more effective. Also, pay attention to the layout of Instagram interface elements and adapt the design so as not to conflict with them: the scrolling text at the top, the logo/title, the "Close" button, the button in the middle at the bottom where the link is located, and the additional menu in the lower right corner.

Subject:

Service:

Banners for targeting

Region:

Ukraine, Europe

Completion date:

01.03-17.12.2023

Tasks:

1. Create a high-quality visual.
2. Increase trust and brand awareness.

Results for 1 month:

CTR: 1,84%
CPC: 0,80$
CPA: 3,28$

Why does visual quality affect sales?

Your visual content is the first thing users see when they visit your profile or page. If it's attractive and professional, it can contribute to a positive first impression. A stylish and unique design for your social media platforms will help you stand out from the competition and attract new users, ultimately converting them into potential consumers of your products/services or brand advocates.
So, quality visual content is defined not only by aesthetics, but also by its ability to interact, be recognizable, and reflect your brand or personality.