Development of a corporate identity for a brokerage company

Before getting started, we analyzed the market and came to the conclusion that there are certain myths that many of us associate with trading, for example:

1. «"Trading is too risky a business." Let's start with the fact that any business involves risk, regardless of the type of activity. Trading isn't suitable for everyone simply because it's a type of entrepreneurship that only certain personality types are inclined to. This doesn't mean they're fearless. They know how to manage it and calculate risks in advance. Therefore, this type of activity can be considered as risky as cross-stitching. If a person is prone to constant calculations, then this type of business may be suitable for them.
2. «"Trading is a man's game." When our client filled out the brief, they immediately noted that their target audience was predominantly male, but that doesn't mean only this segment of the population works in this field. For example, Clara Furze, who has headed the London Stock Exchange for 19 years, has achieved an annual income of £1.5 million over 25 years, and Carol Gelly, who went from a librarian to a successful trader and manages $557 billion in capital.

• ModyTrade is clear, simple, open, and transparent (we don't promise palaces, millions, or steamships).
• Mody comes from the word "commodity," meaning goods that are actively resold on organized markets.

Notice that all the "competitor" companies use "upward" symbolism, for example:

1 chart - arrows that go up;

4 graph - two arrows pointing upwards, shifted towards the center

We also analyzed the same type of company as Mody Trade; they also frequently use the symbols of "lifting up" and "reliability, protection," for example:

2 chart - arrows going up

3 graph - logo with a lion, symbolizing reliability

5 chart - a ball with lines going up

6 graph - style elements are directed upwards

Brokers and ordinary people who want to learn how to trade on the stock exchange

There is such a concept among traders as «Bulls» (traders and investors who make money on price growth) and «Bears» (market participants who are confident of its fall).

The client wanted to reflect these phenomena in the logo. And based on our analysis, a bull was the perfect fit.

The typeface pairs perfectly with virtually any font, which is especially useful in today's diverse content landscape. The wide line structure makes the font easy to read at small sizes—essential for mobile devices.

• Development of a new color scheme
• Developing and designing post templates for the feed (the key elements here were: a post title and the ability to add an image from the internet to the background)
• Development and design of Highlights
• Facebook Cover and Avatar Design
• YouTube channel cover design