Web analytics

We'll double your return on investment in advertising through expert analysis.

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About the service

If you order website promotion from us, web analytics is always included in the service package.

We collect information and systematically analyze it to make informed decisions. Each specialist working on a project regularly monitors key metrics and optimizes promotions to achieve maximum results. Therefore, it is crucial that the data relied upon by each specialist is complete and accurate.

Additional services

Website and advertising campaign audit
Website and advertising campaign audit
Price: from 12,500 UAH

If you're unsure whether your analytics are working correctly or need to find new growth opportunities for your business.
Advantages:
- Checking the correct installation of the tracking code on the website and data collection in the web analytics service;
- Checking the correctness of the web analytics account settings and connection settings with advertising systems;
- Checking the target action tracking settings based on the website's goals;
- Recommendations based on the audit.
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Web analytics consulting
Web analytics consulting
Cost: from 1,250 UAH/hour

Professional advice, guidance, and support on all web analytics-related issues.
Advantages:
- Convenient meeting format: online conference/by telephone;
- Individual analytical solutions specifically for your project;
- We'll tell you where exactly you're losing customers and how to increase your profits.
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What methods do we use?

Analytics is essential for any business. For example, if you want to evaluate the quality and quantity of acquired users, determine the most effective sources of acquisition, identify website bottlenecks, and increase website conversion and revenue accordingly.

Studying the target audience

We collect socio-demographic characteristics and analyze user interests and behavior on the website.

Advertising effectiveness analysis

We analyze traffic acquisition channels, which advertising campaigns led to targeted actions, and the return on investment each advertising campaign provides.

Website traffic analysis

We analyze statistical data, trends, absolute and relative characteristics.

E-commerce data analysis

We analyze the following metrics: average order value, popular products, and revenue across traffic acquisition channels.

User behavior analysis

We analyze the following indicators: interaction with forms, micro- and macro-conversions.

6 reasons to choose Imaris

Web analytics as a gift

When ordering promotion services, analytics is included in the package
10+ years in the IT market

We are an official Google Certified Partner, allowing you to test beta features of our advertising systems.
eCommerce specialization

85% of our clients are online stores of various industries and sizes
ROI-oriented approach

Stable income growth with a constant investment volume
LT> 3 years

90% satisfied customers who work with us and recommend us to others
Analytics of any complexity

Google Analytics, Google Tag Manager, Advanced E-Commerce, Data Studio, Hotjar, Facebook Analytics

250+ projects saw their profits increase

Complex Mitsubishi dealership sees 159% conversion growth during lockdown

Conversion growth:
72,3%
CPC Reduction:
33,63%
Decrease in CPO:
27,8%

Complex In 1 year, we achieved ROI of 9791% for an online clothing and footwear store.

Income growth:
1.5 times
CPA reduction:
81,6%
Achieved ROI:
9791%

Complex ROI growth of 593% in 1.5 years for an online store of camping equipment

ROI Growth:
592,6%
CPA reduction:
2,74$
Average check growth:
32%

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Reviews

Integrated promotion

Andrey Samoilov

Director of the online store of tourist equipment "Mandrivnik""

Over 1.5 years, traffic increased by 700 thousand new users, the sales price was 2.7$, and the ROI was 492%

Integrated promotion

Anastasia Ignatieva

Advertising Manager, Mitsubishi Motors, Alfa Diamant LLC

After just 1 week, traffic increased by 1.5-2 times thanks to Target and PPC

Integrated promotion

Vitaly Ilnitsky

co-founder of the sanitary equipment company Solaris

In 1 year, the online store's income increased by 76%, and the number of sales doubled with the help of SEO and PPC

all reviews

Cost of analytics services

Online stores
Price: from 5,200 UAH order

Online Stores / PRO
Price: from 8,780 UAH order

Service websites
Price: from 3,550 UAH order

Service Websites / PRO
Price: from 7,100 UAH order

Landing pages
Price: from 2,700 UAH order

Already set up analytics?

Order an audit and find out what mistakes you might have made

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Do you have a technical problem?

If you already have a ready-made TS for your project with all the necessary information, send it to us and we will evaluate the work

send a file

How do we pass our robot?

1 Getting acquainted and filling out the brief

We discuss the project and identify the main objectives of your business that need to be addressed;
Completing a brief for a preliminary assessment;
Offline/online meeting to agree on project requirements + define key performance indicators;
Signing of the contract and making an advance payment of 100% to start work.

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2 A separate team for the project

Business Development Manager – works on your project, knows all the specifics of your business, keeps you constantly informed of all project work, coordinates the specialist’s work;
A web analyst conducts a full analysis of the market and your niche, analyzes your competitors' visibility, identifies competitive advantages, and determines the effectiveness of advertising channels.

3 Launching and working with the project

We study your project;
We conduct product analysis;
We analyze the target audience;
We conduct an audit of the promotion strategy;
We analyze your website;
We provide a list of site recommendations to increase conversion;
We set up analytics or conduct an audit of existing ones;
We set up advertising campaigns in accordance with the drawn up plan;
We create goal maps;
We check the compliance of the configured goals with the company's business goals;
We check the correct operation of target action tracking;
We conduct an audit of Google Analytics settings;
We conduct an audit of Google Tag Manager settings;
We check the correctness of data transfer;
Checking connections with other Google services;
We correct errors in the settings (if any);
Setting up e-commerce – advanced module (for online stores);
Tracking dynamic variables;
Installing Facebook pixel on your website;
Sending targeted actions to Facebook;
Sending dynamic parameters to a Facebook account;
Setting up Facebook attribution.

4 Report and recommendations for further work in Data Studio

Clear interface and synchronization with Google Analytics, and, if necessary, with other services (call tracking, etc.);
Possibility to control results 24/7;
Comparative histograms for visualization of results;
Distribution of traffic by source (how the campaign produced the best results);
The report contains all the necessary metrics to evaluate the effectiveness of our work.

Frequently Asked Questions

Do you need a programmer to implement analytics?: Yes, this should be someone who knows Javascript, can understand dataLayer arrays, and understands the basics of cookies. They should also know how your website or CMS works. We can help you create a job posting on Upwork, for example.

Why is it necessary to set up advanced eCommerce and prepare performance analytics reports?: - If you want to know which products on your website are most frequently viewed and which products are most frequently purchased
- If you plan to sell only high-margin products, but suspect that selling low-margin products in your niche may be more profitable
- Reports are built using the Google Analytics Advanced Ecommerce module.
We'll not only help you set up accurate data collection that will provide a complete picture of demand on your site, but we'll also create clear, interactive reports that will facilitate analysis of the collected information.

Why do you need customized analytics solutions?: - If you have a specific problem in the field of web analytics and you want to solve it
- If you need help to create a system and develop a strategy for tracking business metrics
- If you want to receive a report enriched with data from your accounting system
- If you have a question about traffic segmentation
- If you need professional advice, guidance, and assistance with any web analytics related issues.

I didn't find the answer to my question.: If you still haven't found the answer to your question, please submit a request on our website or email us at info@imaris.ua, and our manager will contact you shortly.

Daria Babyanskaya,
manager of the Imaris company

To contact us